The newly-launched fashion brand Tamare Collection debuted its first collection, featuring luxurious options for chic women who dare to feel the freedom to go with the flow. The brand and its sophisticated styles are the designs of owner and founder, Tamara Zaikina, who describes her pieces as perfect for “the woman who wants to feel relaxed yet confident at the same time.” Zaikina utilizes lush, natural tones to craft designs that are easy to style and invite the wearer to enjoy the act of dressing and feel the freedom of going with the flow, the brand said.
“My luxe fabrics are so deliciously smooth that I want my customers to look and feel great — no matter her plans,” said Zaikina.
Tamare’s inaugural collection is relaxed and comfortable, yet easy to dress up for a night on the town. The collection includes blouses, shirts, pants, dresses and track sets. Fabricated in French terry cotton knits and washable stretch silks, the airy, neutral color palette of blacks, whites and pinks allows the pieces to be seamlessly incorporated into the wearer’s wardrobe both as staple and statement pieces. Stand-outs from the collection include an amaranth pink silk blend shirt dress (also available in black, white and cream) and a super soft nude cotton terry tracksuit with a cropped zip front hoodie and matching joggers (also available in white).
In honor of the launch of Tamare, Zaikina shared with us the top five tips that she has learned are essentials for success in the fashion industry:
Have patience from the beginning
Nothing happens overnight! When I first had the idea for my brand and was ready to get to work, I had all these unspoken expectations in my head that everything would fall into place and the brand would instantly succeed because I was so passionate. Starting a new brand takes more than hard work, though; it takes commitment and consistency as well! Be patient and keep going.
Take your time
There’s so much excitement in starting a fashion brand, but what you don’t realize until you’re in the trenches of a start-up is just how much time it takes to get a new company off the ground. Every step of the process (developing your first collection, launching your brand, getting press, building your customer base) takes more time than you think it will. Nothing happens overnight, no matter how much you want it to!
Great product is key!
I’m so proud of the Tamare Collection. The pieces are relaxed and sophisticated, but the fabrications are luxurious with a great hand. A lot of development went into perfecting the fits and fabrications of each piece we create. Always make a product that you will be proud to produce.
Keep costs front of mind
From developing patterns and samples, to production and sales to public relations and marketing, every step of the process costs money. Make sure that if you’re starting your own brand, you have budgeted for your first several collections and are ready to make the financial commitment it takes to support your brand. If you’re investing in a new fashion brand, make sure the brand you’re working with has a clear, realistic understanding of the capital necessary to operate a business, because it takes time for any new business to turn a profit.
Always continue learning
Starting the Tamare Collection was a baptism by fire for me. When you hear “fashion” you think designing, but there’s actually so much more to owning a fashion brand than just the creative side. In order to own a fashion brand, you must understand all the parts of the business you’re managing in addition to the actual designing: manufacturing, sales, e-commerce, accounting, public relations, marketing and distribution and more. Read and learn as much as you can — and know that you’re never done learning because the fashion industry is always changing.
Prices for pieces in the collection range from $195 to $360 and are available for purchase at tamare.us.
