The 2022 S/S Seoul Fashion Week, which will showcase new possibilities for digital fashion shows, reaching domestic and foreign audiences online from October 7 (Thursday) to October 15 (Friday).
Through 37 digital fashion films, Seoul Fashion Week will draw attention by not only capturing the past, present and future of Seoul’s cultural heritage, but also introducing designs that contain the value of environment and coexistence, such as upcycles and vegan fashion, said the Seoul Metropolitan Government. The digital runway films of 2022 S/S Seoul Fashion Week, 100% pre-produced, will be transmitted online through the Seoul Fashion Week website, official YouTube channels, Naver TV, VLIVE and TikTok, providing unique enjoyment to domestic and overseas audiences. Backstage and behind-the-scenes videos will also be released through TvnD and TikTok channels.
The synergy created by various spaces that show the past, present and future of Seoul and K-fashion is an attention point attracting worldwide, said the organization. With an active cooperation of the Cultural Heritage Administration, for the first time, the five major palaces in Seoul will be the stage for Fashion Week. Fashion designs that contain the values of ‘nature’, ‘environment’ and ‘coexistence,’ and global topics such as upcycled and vegan fashion, will also be introduced.
On October 7, Gyeongbokgung Palace, Seoul’s main royal palace, will begin with NOHANT’s fashion film, and on October 15, it will end with a fashion film by Vegan Tiger, Korea’s first vegan fashion brand. Other runway locations — Deoksugung Palace, which is set in harmony with tradition and modern times, Changdeokgung Palace, which stands out for the beauty of autumn, Unhyeongung Palace and the digital runway filmed in old Daesun Flour Mill factory and studios — creatively and uniquely directed urban sensibility and style.
During the Seoul Fashion Week, performances by artists based on World Heritage sites will also be pre-produced and transmitted. Starting with the opening performance of hip-hop artist DPR LIVE with the backdrop of the beautiful night sky of Gyeonghuigung Palace and singer-songwriter Heize’s semi-opening performance, Lee Hee-moon and OBSG band will perform as the closing performance on the stage of Deoksugung Stone Exhibition in harmony.
The Seoul Metropolitan Government said, “The collection of representative designers will be presented to the world at the same time, set on the stage of 600 years of cultural heritage that embraces Seoul’s history, current dynamism and future potential. We will promote the charm of Seoul and turn the competitiveness of the fashion industry into an opportunity to sell.”