Affirm, the payment network that empowers consumers and helps merchants drive growth, today announced that it is expanding its offering to now be accepted by Theory, the New York founded label of sleek sportswear and accessories, the company said. Eligible consumers can shop Theory’s collection of men’s and women’s sportswear, handbags, shoes and more, while paying over time.
By selecting Affirm at checkout on theory.com, approved customers can split the total cost of any purchase of $50 or more into four biweekly, interest-free payments. Shoppers are shown the total cost of their purchase and will never pay more than they agree to up front, as Affirm never charges any late or hidden fees.
“Theory’s brand has earned a devoted following with its modern, fashion-forward sportswear designed to make anyone look and feel their best,” said Silvija Martincevic, Affirm’s chief commercial officer. “Customers can now use Affirm to pay over time and revitalize their wardrobe without interest or hidden fees, giving them a flexible and transparent option to buy a sleek new pair of pants, or sophisticated top, stress-free.”
Affirm partners with more than 29,000 retailers. Offering Affirm at checkout can drive overall sales, increase average order value, and increase customer repurchase rates, the company said. In 2019, merchants using Affirm reported 85% higher average order values when compared to other payment methods, and in 2020 nearly 67% of purchases were made by repeat Affirm customers.
