Fashion News Newswire

Custom Clothing Designer Nigel Curtiss Joins with Monica Mitro to Expand into Ready-to-wear with New Store In New York City

Photo Courtesy - NIGEL CURTISS

 An innovator and creator in custom clothing, Nigel Curtiss has joined forces with his wife, Monica Mitro, former executive vice president of brand communications and events at Victoria’s Secret, to expand into ready-to-wear with luxury wardrobe essentials online and in-store. With his unparalleled resume and experience in fabrics and artisanal design and her fashion royalty status in global brand marketing and communications, Nigel Curtiss 2.0 is born, said the brand.

Rooted in custom design and sustainable luxury for nearly 30 years, the Nigel Curtiss brand is expanding into ready-to-wear fashion for women and men. The label covers everything from formal tailored pieces and custom suits to the perfect white shirt, luxury loungewear, cashmere sweaters and tracksuits, silk and cotton pajamas, boxer shorts, denim and leather accessories.

In Mitro’s role as chief executive officer of Nigel Curtiss, she will lead the company in brand creative, ecommerce, marketing and communications.  Mitro said of the purpose for this launch,”People want clothes that feel as if they were made just for them — from the fit to the fabric and the style. Whether you’re buying ready-to-wear or tailoring for a special occasion, choosing clothing should feel like a personal conversation between the customer and the brand, and that’s what we are excited to deliver with Nigel Curtiss.”

This launch is a labor of love for both Curtiss and Mitro, who have enlisted their longstanding fashion friends and family to help realize their vision, said the brand. Daughter and model Aiden Curtiss and boyfriend Felix Prabitz are the faces of the campaign, which was shot by a family of photographers, Sante D’Orazio, his partner Enga Purevjav and his son Nick D’Orazio. All of the fabrics used in the new launch capsule are sourced from family-run and owned factories that have been part of Curtiss’s tailored designs for decades. It is his commitment to organic and ethically supplied materials and sustainable models for luxury fashion that drives Curtiss in this new iteration of his career as a designer, said the brand.

The Nigel Curtiss on-demand sustainable business model cuts out waste and allows clients to customize their pieces to better suit themselves and their lifestyles, said Nigel Curtiss. With the new ready-to-wear collection, the brand remains committed to the idea of designing curated, limited edition collections of elegant, highly wearable and timeless garments for women and men. Curtiss and Mitro believe that this sustainable approach to luxury, with zero compromise in quality, is the future of fashion.

“I want to make small quantities of the very best clothes. I want everything that is made to be worn and loved and kept and passed on to the next generation. This is not fast fashion; it’s arduous, passionate and beloved fashion,” said Curtiss.

This November, the first Nigel Curtiss flagship store will open in Manhattan’s Meatpacking District and will offer a luxury lifestyle shopping experience. With a modern residential feel, the new store will feature the full collection of ready-to-wear for women and men, a custom atelier experience as well as a coffee bar and lounge. It’s truly a place where discerning clientele can comfortably escape, indulge and shop, said the brand. The shopping experience continues online with the newly re-designed e-commerce site, NigelCurtiss.com, that also offers a variety of personalization options for select pieces.

In keeping with the sustainable luxury lifestyle, Nigel Curtiss is also collaborating with Peter Reed bed linens, which will be sold at the new Nigel Curtiss flagship store in New York’s Meatpacking District and on the e-commerce site.  Peter Reed linens have been made-to-order in their Lancashire factory since 1861 and stamped with the Royal Warrant by appointment to Her Majesty the Queen. This collaboration is a perfect match for the Nigel Curtiss collection of silk and cotton pajamas, said the brand.

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