The Swarovski crystal lifestyle comes to the forefront with the debut of its new collaborations platform ‘Creators Lab’, where customers can buy collaboration products directly via Swarovski channels. The concept, the brainchild of a brand with a history of collaboration in the worlds of art, film, theatre, music, and more, is an evolution of an ambition that has always been a part of Swarovski’s DNA: exploring and enhancing the many facets of modern culture.
For the first time in its 126-year history, Swarovski will feature collaboration brands in their Instant Wonder concept stores in key United States and European markets: New York City (Rockefeller Center and Soho), Los Angeles (Century City), Paris, and Zurich. These hubs feature Creators Lab products, merchandised for guests to explore.
In the Rockefeller Center and Soho Instant Wonder locations, collaborations with Fao Schwarz, Nike, and Market take center stage. Items are currently on display through the end of the year.
In addition, the Century City Instant Wonder location features the Nike Air Force1s, and the release by Market
Fao, one of the world’s most iconic toy stores for nearly 160 years – unveils a staggering 20-inch Nutcracker, inlaid with thousands of dazzling Swarovski crystals. A true display item and family heirloom, this limited-edition nutcracker is childlike wonder incarnate.
Swarovski also joined forces with Nike to create an all-new type of reflectivity! Introducing the Air Force 1 Lxx with Swarovski crystals in ‘Triple Black’ and ‘Triple White’. The new Retroreflective crystals exceed international safety standards of measured light reflection for visibility and offer customizable adornment to the classic Air Force 1 silhouette.
Market exists at the intersection of sport and streetwear, a cult-brand, known for its innate zeitgeist pieces. Market enters the Swarovski Creators Lab with their Smiley Globe Basketball in two different sizes (regulation and mini). Each entirely embellished with thousands of technicolor Swarovski crystals, these basketballs combine creativity and craftsmanship.
Customers can visit these New York City and Los Angeles locations to scan a QR code to learn more about purchasing Fao and Market collaborations via Swarovski.com, with convenient delivery to their homes only days later.
The Nike innovation dropped exclusively on Nike’s Snkrs app, December 2nd. Visit any of these locations to view the product in-person.
As a whole, Swarovski’s Creators Lab offers another point of entry into the mindset of Wonderlab and the crystal lifestyle, continually asking customers and clients to ignite their dreams, in whatever form they take shape.