Le Vian and Godiva, masters of luxury Chocolate Diamonds and premium chocolate, respectively, announced a multi-year collaboration between their two iconic brands, which will be premiering exclusively at Kay Jewelers. This partnership is set to captivate chocolate lovers and jewelry aficionados everywhere. The first of many Godiva x Le Vian collections is being premiered exclusively in Kay stores across the United States and on Kay.com just in time for Valentine’s Day 2022.
Three Le Vian Chocolate Diamonds special edition necklaces take the sparkling form of some of Godiva’s most beloved chocolate treats. Le Vian has captured Godiva’s classic dark chocolate Ganache Heart with a pendant of the same name, with Chocolate Diamonds on a 14 karat Honey Gold chain. The collection’s Strawberry and Chocolate Heart is a tribute to Godiva’s Strawberry Crème Tarte Truffle and uses striking passion rubies as well as Chocolate Diamonds and white diamonds on a 14 karat Strawberry Gold chain. The third piece of this special collection, the Truffle Pendant, is inspired by Godiva’s Milk Chocolate Truffle and incorporates Chocolate Diamonds and Nude Diamonds with a 14 karat Honey Gold chain.
“For 2022, Le Vian forecasted Chocolate Diamonds as the obsession of the year. The Godiva x Le Vian collaboration is our first creative interpretation of the power, pleasure and wonder of chocolate. This collection of delectable Chocolate Diamond jewels, inspired by GODIVA’s exquisite premium chocolates, were made with love to be savored by Valentines this year,” says Le Vian chief executive officer, Eddie LeVian.
“We are thrilled to partner with Le Vian as part of our strategy to open more people’s eyes to the wonder of Godiva,” says Nurtac Ziyal Afridi, Godiva’s global chief executive officer. “With Le Vian being the owner and leader in Chocolate Diamonds, and Godiva being the ‘diamond of chocolate’, this is a perfect collaboration. Both our iconic brands have core equities in artistry and innovation, as well as a mastery of their craft. The desirability and reputation that both brands have established with consumers certainly makes for an incredibly compelling offering.”
“The Le Vian collection at Kay is a customer favorite with new meaningful launches every year. The Godiva x Le Vian partnership is a natural fit, who wouldn’t want delicious premium chocolate with beautiful jewelry to match?” states Tonia Zehrer, Senior Vice President and Chief Merchandising Officer at Signet Jewelers, parent company of Kay. “As we continue to see our customers celebrate those closest to them, we are thrilled to exclusively premier these unique and exclusive design packages to help them say, ‘I love you.'”
