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Bolstr Wins IDA Design Award for Fashion

Bolstr LTD

Bolstr LTD announced that it has won the 2021 International Design Award for Fashion Accessories.

“It is an incredible honor to be among some of the most notable companies and design firms in the world like Maserati, Atelier Štěpán, SYN Architects, Leica, Cisco Systems and Porsche Digital GmbH, to name a few. Getting recognized in this way for our design discipline speaks volumes. Bolstr is about solving problems with simplicity,” said Jay Yoo, founder of Bolstr.

Smaller than a sling pack and larger than a wallet, AUX fills an unmet need in the bag market for men. Designed as an extra pocket, AUX has five strategically placed pockets for a smartphone, Airpods, credit cards, passport, and wallet but not much more. Elastic bands for charging cables and a pen. The single-point strap is central to the AUX Pocket design, which allows the bag alternative to be uniquely worn crossbody.

“The idea for AUX came from observing that most men are overstuffing their front pockets due to a lack of suitable small bag options on the market. I understand as I could not find a bag that dud not look like a man purse before starting Bolstr. We think we cracked the code on overcoming the man purse stigma,” said Yoo.

AUX Pocket is on its third iteration after launching on Kickstarter in October 2020, with added features coming in the first quarter of 2022, allowing for more ways to carry the bag alternative.

“Men want a variety of ways to carry their daily essentials and do not want different bags for each scenario. Many bag makers offer several products that do the same thing. We want to avoid that and have some surprises coming. Optionality is functionality,” said Yoo.

Bolstr AUX Pocket is available online at www.bolstr.xyz.