Joe Fresh has announced its latest collaboration with long-time partner Sasha Exeter, brand marketer and entrepreneur. This capsule collection includes activewear and lounge wear for Women, Kid Girl and Toddler Girl, and for the first time will introduce pieces for Kid Boy, Toddler Boy and Men. The limited-edition collection will be available online and in select retail stores beginning January 27, 2022.
“I have really taken the time to gather all the feedback from my community and incorporated it into a collection that not only provides more options, but is diverse in size and offers something for the whole family,” said Sasha Exeter.
Joe Fresh has been partnering with Sasha Exeter since 2017 and launched their first collaboration with her last year. A former elite athlete, Sasha has helped apply a technical lens to activewear that is both affordable and stylish. Sasha has worked with her highly engaged community for design input to help co-create a collection so that there is something for everyone. This new collection marks the start of a series of collaborations and exciting moments to come in 2022.
“Working alongside Sasha to design this collection has been so great, especially to be able to use her knowledge as an athlete,” said Geneviève-Josee Finck, senior director of product development at Joe Fresh. “We are excited to give customers a more behind-the-scenes look with videos on our digital channels of what it takes to design a collection that is both functional for activewear and stylish for streetwear.”
The limited-edition Joe Fresh X Sasha Exeter collection will have over 20 styles, including a one-piece catsuit, crossover leggings and matching sets, including some styles made with recycled materials. It is available in sizes XS-3X women, XS – XXL men, 2-5T toddler and S-XL kid.
