Heating up the runway this winter, Jessica Horwell makes a return to New York Fashion Week, captivating the city with her signature execution of sexy elegance. An experimental play on mixed materials and pops of color elevates Hardware LDN’s quintessential style of grunge and glamour.
Form-fitting dresses and flattering knits with shape-enhancing accents from balloon sleeves to fur cuffs exude a sense of power characteristic of Horwell’s design codes. Mixed fabrics add depth with texture while striking introductions of color amplify the black leathers prevalent in previous collections. This confident embrace of juxtaposing femininity with boyish cuts exudes strength and vigor. True to the Hardware LDN DNA, metal accents fracture linear patterns weaving throughout the pieces, reminiscent of Horwell’s original foray into custom creations.
Partnering with Biohaven Pharmaceuticals, Horwell unveils a classic leather bomber embroidered with the words “Fearless,” “Grateful” and “Relief” raising awareness of migraine, a debilitating disease that nearly 40 million Americans live with, and which impacts women three times more than men, most often in the prime of their lives. Biohaven and Hardware LDN are aiming to help empower women with migraine to advocate for themselves and demand more from their treatment.
Vlad Coric, MD, CEO and chairman of the board, Biohaven Pharmaceuticals, commented, “We are thrilled to sponsor the Hardware LDN exhibit at New York Fashion Week and partner to raise awareness about new treatments for migraine and Nurtec ODT (rimegepant), which is the only medication that can both treat and prevent migraine attacks. Together, we can help educate about the importance of effective treatment and get them back to doing what they enjoy most.”
The people with migraine walking the runway and attending the show are aiming to empower and inspire people with migraine to get back to their lives. By having an effective treatment like Nurtec ODT, they can better manage their migraine disease and not be as impacted by stimulating environments with bright lights and loud noise that frequently trigger migraine attacks. Four models living with migraine walked the runway during Hardware’s show.
“I’m walking this runway in solidarity with other people with migraine and to raise awareness of this debilitating disease. The lights and noise of a show are a trigger for me, but with Nurtec ODT I’m able to walk the runway today and be fully present in my life. I hope my participation in this event inspires other people with migraine to find relief and talk to their doctors,” said Amy Marietta, blogger and influencer.
