Pandora announced its new collaboration with the Marvel Cinematic Universe which launched on February 17th.
Marvel x Pandora is inspired by the iconic characters from the Marvel Universe. The collection features charms that represent each of the Avengers with incredibly intricate designs that symbolize both their personalities and their values. Working closely with Marvel artists to truly capture what each hero stands for, Pandora’s craftsmanship and use of metal, texture and highly detailed enamel work realistically recreates the heroes’ suits, while there is an engraving of each character’s signature phrase.
Filippo Ficarelli and Francesco Terzo, Creative Directors of Pandora, comment,
“We were fascinated by The Avengers’ heroism, strength and vulnerability. These heroes encourage us to use our voices and harness our powers, without hiding our weaknesses, to create the world we want to see. Celebrating what you stand for and voicing the things you love is what connects the Marvel and Pandora universes.”
To celebrate the collaboration and collection launch, Pandora is bringing a new digital experience to life that will provide an innovative way to connect with the world of collecting Pandora charms and the legendary Marvel Cinematic Universe. In this immersive challenge inspired by the iconic films, fans must assemble a team of heroes to take on a multi-level mission to save the universe.
