Tech Wear

How Pre-loved Fashion Can Help the Environment (and Your Wallet)

Photo Courtesy - Vinted

The fashion industry is constantly re-inventing itself, partially by looking to its past; with the growing popularity of responsible consumption and pre-loved clothing, what’s old is now new. Generations to come will inherit what is already making itself known: that consumerism has consequences on our environment.

Today, there is more discussion about a scarcity of resources, and the circular economy has taken up the cause of repurposing and reusing. Companies trading in the secondhand market are extending the life of what gorgeous and vintage pieces the fashion industry has produced. Online and mobile app platforms such as Vinted make it easy to re-sell and buy pre-loved clothing and fashion pieces. They are dedicated to promote and encourage this mindful approach, and make second hand and circular solutions a part of our everyday life, said the company.

New clothing used to be the most wanted for every season and special occasion — but Vinted says that it doesn’t have to be this way. For Vinted, second-hand’s part in the circular economy model is one aspect of the response to the challenges faced by the fashion industry in terms of impact on the climate, even if it’s not the whole or only solution. Re-using clothing can help reduce the impact. According to WRAP (Worldwide Responsible Accredited Production), an extra nine months of actively using an article of clothing can reduce the fashion industry’s footprints of carbon, waste and water by approximately 20% to 30%.

Vinted is already a front-runner and leader in Europe, serving sellers and buyers of pre-loved fashions and home décor, the company said. Also, in the U.S., users can conveniently trade their pre-loved clothes and accessories with one another, providing fashionistas a solution to be cash-conscious and responsible consumers.

Photo Courtesy – Vinted

In the case of Vinted, members can upload their pre-loved fashion items, establish the price they want for them and keep what they earn from the sale, with zero selling fees. The most updated version of the app also introduces a new category, home décor items, as well as the “Bump” feature, which gives sellers the option for a small fee to temporarily increase the visibility of their items and get a chance to sell them faster. Buyers can also save some cash, getting access to a large variety of fashion and brands at low prices. Shoppers on the app are discovering great deals, from tech-wear to the best seasonal secondhand fashions, Vinted said.

And it turns out that pre- and post-consumer textiles can be an extremely valuable commodity. This trend is equally strong for women, and increasing for men and children, creating an opportunity for making money on gently and, in many cases, never used pieces.

The broader acceptance of secondhand clothes — and not only vintage, but also pre-loved contemporary garments — is visible, and more fashion brands and platforms are dedicated to extending the life of clothing through reselling and trading. In 2019, the World Economic Forum found that pre-loved fashion market had expanded 21 times faster than that of conventional apparel commerce. Market research conducted

in September 2021 on behalf of Vinted in collaboration with Dynata also found that almost half (49%) of U.S. women aged 18 to 45 years old say that they sell their pre-loved clothes to earn extra money, while a similar proportion of the group (50%) say they can save money and spend less on clothing by buying second hand. However, this does not reflect any compromises on fashion. A third (34%) of those same consumers believe they can find unique items in a second-hand shopping experience.

Through online secondhand fashion platforms, people who love and appreciate clothing can conveniently save and earn money by trading gently, pre-loved fashion and lifestyle items. In the case of Vinted, 50 million people across 15 markets have found a way to help the environment, save money and find (to them) new and unique pieces — fashionistas are grabbing the perfect leather jackets or shoes they had only dreamed of or the perfect little black dress that may never have been worn because it was in the back of someone’s walk-in closet.

For Vinted, the pre-loved trend also has a double effect: while some first-hand clothing may still always be needed, the emergence of new consumption habits should give clothing more value in the longer-term: people may buy better quality and sustainable items in the first place, so they know they can potentially resell them at a later stage and keep them in circulation longer.

American consumers now have the chance to make secondhand their first choice. The next generations will thank them for it — and so will their pocketbooks.