La Chenille Bridal Bikini, the luxury swimwear brand designed for brides desiring beautiful pieces to match the idyllic settings of their beach nuptials and ceremonies, made a splash in the market with their second collection, “A Romantic Dream,” which debuted during NYFW (New York Fashion Week) Bridal in a fashion show at the Elsie Rooftop in New York City.
Highlighted on the runway were one- and two-piece bathing suits in a variety of cuts and styles as well as embellished maxi dresses, capes, tulle skirts and accessories including swim caps, sun hats and headbands. La Chenille Bridal Bikini also featured their patented removable bridal train at the show. The attachable/detachable bridal train can be worn with any of the La Chenille Bridal swimwear. The piece is available in long or short sizes, and the brand says the piece is symbolic of the brand’s core messages of strength, femininity and beauty. In attendance at the private runway event were fashion influencers, media, stylists and brand stakeholders.
Launched in November 2021 by Demi Raquel Thomas, La Chenille Bridal Bikini was founded with the mission to create beautiful, luxurious products that empower women of all shapes and sizes. Born from the French word “chenille” — which translates to “caterpillar” — the brand is designed for brides who are blooming and transitioning to the next chapter of their lives, said the brand.
“I ultimately envisioned a collection that exudes the enlightened feeling which accompanies getting engaged and married,” Thomas said. Now, just five months after its debut, La Chenille Bridal Bikini’s second collection provides even more of an impact with the first of its kind ready-to-wear pieces, requiring no tailoring and no fittings, the brand said.
“A Romantic Dream:” What to Expect
“The theme is a romantic dream because I want my customers to feel like they are wearing glamorous, elegant bridal wear, but without the typical constriction or discomfort,”said Thomas. “La Chenille brides have the comfort of stretchable fabric that will glide on their bodies, fitting perfectly and highlighting their beautiful shapes.”
The collection features whimsical designs with beautiful embellishments such as sequins and appliqués in feminine colors such as blush, white and various shades of pink. On the whole, La Chenille Bridal Bikini has the most impact with brides desiring destination weddings, said the brand. With more weddings and elopements taking place outdoors since the pandemic, the brand strives to be a go-to for brides wanting elegance and class at their beach or resort setting.
“Brides will want to get married in our cover ups,” Thomas said. “We picked sustainable fabrics of the highest quality to ensure that our customers feel elegant, glamorous and comfortable [on their wedding day].”
Brand Ethos
At La Chenille Bridal Bikini, there is an emphasis on creating a space and a product where women can feel beautiful and proud of who they are. Confidence is something Thomas believes every woman, no matter what shape and size, should feel. For example, the brand is inclusive in terms of fit: the polyester stretch material allows all women to share in the indulgence of wearing La Chenille Bridal.
“Being a proudly female- and minority-owned business, I am focused on making every bride feel beautiful on their special day,” Thomas added, highlighting the brand’s commitment to serving every bride.
La Chenille Bridal’s team made craftsmanship one of their top priorities, the brand said. With sustainable fabrics, La Chenille Bridal Bikini creates a product that helps brides to look elegant and glamorous — but also adds a layer to the senses with luxurious comfort and feel. Thomas, always keeping an eye out for the highest quality fabrics, sourced fabrics for La Chenille Bridal Bikini from all over the globe including India, Turkey and Europe, and put an emphasis on fabrics that are not only sustainable but also have wicking fibers that can withstand water, sand and moisture.
Garments are available for purchase online at lachenillebridalbikini.com, at trunk shows and wedding boutiques around the globe. Follow for brand updates: @lachenillebridalbikini and @iamdemiraquelthomas.
