Tech Wear

Pacsun Launches “Pre-loved Pac,” A Resale Platform Enabled by ThredUp

Photo Courtesy - Pacsun

Pacsun, the global specialty retailer offering emerging brands and trending fashion through the lens of youth culture, and ThredUp, one of the largest online resale

platforms for women’s and kids’ apparel, shoes and accessories, announced “Pre-Loved Pac,” a 360-resale program allowing Pacsun customers to clean out their closets for Pacsun credit and shop pre-loved clothing directly through Pacsun’s website.

ThredUp is transforming resale with technology and a mission to inspire a new generation of consumers to think secondhand first, said the company. By making it easy to buy and sell secondhand, ThredUp has become one of the world’s largest resale platforms for women’s and kids’ apparel, shoes and accessories. The company’s proprietary operating platform is the foundation for its managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise, ThredUp said.

With ThredUp’s Resale-as-a-Service, global brands and retailers are utilizing the platform to deliver customizable, scalable resale experiences to their customers. ThredUp has processed over 125 million unique secondhand items from 35,000 brands across 100 categories.

With this partnership, Pacsun has leveraged ThredUp’s Resale-as-a-Service (RaaS) to build a white-labeled resale channel, which includes a digital shop, clean-out program and cash out offerings for its customers. Pacsun is one of the world’s leading youth retailers to deliver customized, scalable resale experiences to their customers through ThredUp’s RaaS, the clothing company said.

Photo Courtesy – Pacsun

“At Pacsun, we are committed to digital innovation and delivering services that our customers will love and use. Our community already embraced sustainable fashion, and we wanted to incorporate that into our brand experience,” said Mimi Ruiz, vice president of e-commerce at Pacsun. “When we learned about ThredUp’s RaaS offering, we thought it would be a great fit. By leveraging ThredUp’s proprietary technology, we were able to get our resale program up and running quickly, bringing value to our customers while also reducing our carbon footprint,” Ruiz said.

According to data from ThredUp’s 2021 Resale Report, the secondhand market is expected to grow 11 times faster than traditional retail by 2025, and younger generations are powering its rise. The report also found that over 50% of millennials and Gen Z say they will spend more on secondhand in the next five years.

“Pacsun understands its customers on a deeper level than most brands I’ve worked with. Incorporating resale into its business made sense for multiple reasons but mostly, because it delivers a service that its customers are already tapping into,” said James Reinhart, CEO of ThredUp. “With Pacsun’s Gen Z customer-base, resale is not only an ideal fit for the company’s demographic but it is also an untapped growth channel for the business.”

“Pre-Loved Pac” includes three resale elements that promote circular fashion: a clean out program, cash-out incentives and a resale shop on Pacsun’s website. All elements encourage customers to rotate their wardrobes sustainably, buy secondhand and receive credit to repeat the process. ThredUp Clean Out Kits, available on pacsun.com, can be filled with women’s and kids’ apparel, shoes and accessories from any brand and are shipped to ThredUp for free using a prepaid shipping label. Customers are paid for their re-sellable items in the form of a Pacsun gift card.

Any ThredUp seller can now turn ThredUp credit into Pacsun credit, with a value that is 10% higher than the cash payment option.

Gently-used Pacsun brands are now available for purchase on pacsun.com.