Vivrelle, the monthly membership club providing access to a shared closet of designer handbags and luxury accessories, unveils its new showroom in Manhattan’s NoMad District. The 14,000 sq. ft. space showcases a revolving assortment of Vivrelle’s designer collection consisting of an elegant lounge and centerpiece bar area designed by renowned New York-based interior designer, Hilary Matt.
“Our goal was to create an even more enjoyable experience for our community. This showroom not only acts as an extension of our members’ closets but offers them a place to spend their time, whether it be relaxing and socializing with friends and other members, a coffee break between meetings or a temporary place of retreat” says Vivrelle co-founder, Blake Geffen. “We are thrilled to have had the opportunity to collaborate with Hilary Matt on designing our perfect new home.”
The showroom offers a highly immersive retail experience, allowing members to easily browse and try on items from a luxe display of Vivrelle’s collection of handbags, jewelry, watches and diamonds in a comfortable environment before swapping or purchasing. Designed to capture an upscale yet modern sensibility, designer Hilary Matt aimed to create a space that felt fashionable and warm at the same time. The designer’s goal was to cultivate an escape from the hustle and bustle of the New York City streets where customers could come in, shop, relax and enjoy the experience without feeling rushed. Leaning into the handbags as the star of the show, Hilary opted for a neutral color palette with black and white and pops of pink throughout the space.
The bar will offer a rotating selection of coffee, tea, wine and cocktails and complimentary high-speed wifi will be available throughout the lounge. Vivrelle will also integrate exclusive member programming such as workout classes with guest celebrity trainers, retail activations and social events with Vivrelle’s Perks Partners including brands like Barry’s Boot Camp, Caraway, Daily Harvest, Sakara and more.
