To keep fans feeling hot and staying cool this Brainfreeze Season™, 7-Eleven, Inc. is releasing unexpected and exclusive collaborations with fan-favorite snack and beverage brands to take wardrobes to an ELEVEN. Customers who purchase participating products at 7Eleven®, Speedway® or Stripes® stores can win bespoke apparel and accessories inspired by the snacks they know and love.
Looking for a sole mate? Sneakerheads are in for a treat because a few lucky customers will win a custom pair of sweet (and unique!) kicks, including:
- Slurpee® x What the Fanta: Designed by Jake Danklefs of Dank & Co., these sneakers are adorned with Slurpee drink branding and shapes that mimic splashes of water.
- 7-Eleven x Dunkaroos™: Nostalgic for the 90’s? These kicks, designed by creative agency partner Select and hand-painted by Tyler Wallach, feature Fred – the mascot for the brand’s iconic frozen beverage, surrounded by confetti-like patterns.
- Shoe Surgeon x Reese’s: These shoes are as irresistible as the candy itself – featuring orange-colored mesh panels, chocolate-hued sides, and a peanut butter-toned ankle panel with a buttoned pocket.
Care more about the ‘fit? Customers also have the chance to win a break dancing-inspired Red Bull BC One capsule featuring Fred, complete with a hoodie, drawstring backpack, and hat to encourage fans to dance their way through summer. Or, add some spice with the Flamin’ Hot x Braille collection, featuring a crewneck sweatshirt, hat, skateboard and shoes with flame-printed shoelaces.
