Coco Reef: The Inclusive Swimwear Brand Empowering Women for Nearly Two Decades

Photo Courtesy - Heather Key

A pioneer in bra-sized swimwear established in 1996, Coco Reef has been a leader in the supportive swimwear category for decades with its revolutionary fit solutions, the brand said. Designed to flatter curves and inspire confidence, it’s no wonder that women around the world are flaunting their shape in these swimsuits. Nearly two decades later, Coco Reef is still on its mission to empower women to feel confident in their skin and swimsuits.

With a line of bra-sized bikinis, tankinis and one-pieces that range from C-cup to G-cup and size up to 24W, Coco Reef’s mission is to enhance, support and sculpt a woman’s figure in styles that flatter curves and inspire confidence while delivering the reliable support of a traditional undergarment. The brand’s fashionable twists on bra-sized and size-inclusive swimwear mean that these suits are anything but boring: Coco Reef takes flattering silhouettes and undergarment-like support and pairs them with bold, fun colors and prints to mix and match so that customers can find a suit that makes them feel and look their best.

Photo Courtesy – Heather Key

While trends may not last for many seasons, Coco Reef’s swimsuits do, the brand said. Whether it is the brand’s simple solid bikinis, one pieces or flowing cover-ups, each piece is made with high quality fabric and a classic silhouette so that suits will stay in style and in good condition for many summers to come. Launching three new collections every year, the brand often offers new pieces to shop when customers are ready to update their swim collection.

Coco Reef also offers a proprietary label, Coco Contours, which includes a collection of bra-sized shapewear swimsuits that are made with patented Shapemaker lining that smoothes, sculpts and supports curves with its control-fit technology. Coco Contours swimsuits are designed with control panels around the core and bottom with a lifting shaper that provides support where it is needed. Coco Contours features a trendy array of beach apparel in its Getaway Collection. Made with wrinkle-resistant fabrics, the Getaway Collection is designed to travel so that wearers can be ready and in style wherever the sun may take them, the brand said.

Following the launch of its “Flaunt Your Shape” campaign in 2020, Coco Reef took a virtual road trip around the country in 2021, highlighting women from all 50 states who flaunted their shape and represented their state in Coco Reef’s swim collection. Coco Reef will soon launch its new campaign, “Flaunt Your Shape at Every Age,” which will highlight women of all ages and their confidence in swimsuits.

While it can be hard to find a swimsuit that is flattering no matter wearers’ shape or age, Coco Reef definitely has shoppers covered, the brand said — and pointed to its customer testimonials of women who wear their Coco Reef swimwear at the pool and on the beach to further support the success of its mission.

One customer reviewed the Solitare One Piece, and said, “This suit hugged my curves and made me feel so confident. The Shapemaker lining really smoothes your body.” Another reviewed the

Ultra Fit Tankini Top, and wrote, “Having big breasts makes shopping for swimsuits dreadful for me, [and] I found this [swimsuit] and I thought I would give it a chance. I was extremely surprised and satisfied. The underwire and wider straps made perfect sense for someone with a big bust.”

In another review, a customer praised the Five Way Bikini Top: “Rarely anymore do I find a bikini that is exactly what it claims it is online,” the customer said. “I have been wearing one brand of bikini in the same style for years. This bikini is true to size, flattering, versatile and high quality.” Another customer also commended the adjustability of the Verso Bikini Bottoms, and wrote, “I like for my stomach and booty to be covered and these bottoms deliver. If tummy isn’t an issue, you can roll down the waist. Plus, they are reversible so I can wear the bottoms on the solid side with another top.”

This summer and every day going forward, Coco Reef encourages women to put on their bikinis and flaunt their shape — because their bodies are bikini bodies, and they are beautiful, the brand said.

Both Coco Reef and Coco Contours are sold online, in specialty stores across the United States, Canada and Europe and are among the top five swim brands sold at department stores such as Macy’s, Dillard’s and Belk nationwide.

For more information on the brand and its products, visit cocoreefswim.com and follow on Instagram and Facebook @cocoreefswim.