The booming e-commerce business, congestion in the supply chain, worker shortages and ongoing global pandemic are causing significant disruptions to how we purchase and receive goods. Behind the scenes, The PCA Group has been investing to mitigate the impact and provide an omnichannel solution to its robust roster of beauty clients.
The PCA Group, the cross-channel partner for brands to achieve global business growth via marketing, distribution, licensing and e-commerce strategies, made investments in two new distribution facilities this year. Located in Colorado and Indiana, these distribution centers, as well as a second headquarter office in New York City will expand its growing global presence, fueling an effective and integrated omnichannel approach that the firm takes. The new centers deepen The PCA Group’s footprint in the United States and their ability to provide customers two-day ground shipping to nearly all parts of the country.
The company has invested about $850,000 in equipment and training for each of the 89,000-square-feet facilities. In addition, the new office space will provide a central hub for team collaboration for marketing and sales staff, vendors, brand partners and clients.
“We’re kicking off 2022 by investing heavily in developing a department-agnostic project management practice to enable efficient, consistent execution of key projects, particularly those that enable cross-department collaboration,” said Piyush Golia, president of The PCA Group. “Adding these new investments to The PCA Group’s roster positions the company well as we build out our tailored strategy by region with holistic offerings, including logistics, retail, licensing, manufacturing and e-commerce strategies”.
The investments in global distribution centers and a new headquarters comes as The PCA Group expands its marketing, licensing, logistics, scale and vertical integration services, positioning the company to support its clients with seamless worldwide expansion, saving in shipping cost and fulfilling commitments to providing two-day shipping. A major factor that promoted this expansion was the current state of the supply chain. The past year has been the year of the supply chain, whether it was companies struggling to meet consumer demands because of the strain put on distribution or innovative companies aiming to revolutionize traditional models. Increasingly, more companies are looking for innovative solutions that combine and collaborate with multiple offerings, such as digital marketing, e-commerce and distribution, layered on top of superior logistics support is what the modern retail, beauty and e-commerce brand needs to compete in the competitive landscape.
Despite the global supply chain issues that many have experienced, The PCA Group’s licensing clients are the least impacted by these issues, because both are sourced and managed by the company. Currently, licensing accounts for 5% of The PCA Group’s business, but increasing interest from brands have led to estimates that licensing will rise to more than 7.5% of its business this year. The PCA Group has signed five new distribution deals over the last year, for global markets including Europe, Central America, South America and China.
Moving forward, expansion is not slowing down for The PCA Group. The company has successfully helped brands enter the global marketplace and break through to the highly competitive e-commerce market in China, as well as the rest of the APAC region. It’s imperative for companies to have a relationship with a local retailer or platform to help with cultural and lingual differences in the logistics of a brand launch, and if all six can be accomplished at the right time, a successful launch in China’s intricate marketplace is within reach for any brand. In addition to distribution centers within the United States, assisting brands break into markets and have strong distribution capabilities globally is top priority for the company.
