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Indo-Western Fashion Label holiCHIC Took the NYFW Stage for The Second Time

holiCHIC’s New Collection Pays Tribute to South Asian Mother’s and the Traditions They Pass Down to Their Daughters

Founder and Designer Megha Rao and Creative Director Pooja Desai Shah of Indo-Western fashion label holiCHIC unveiled the brand’s new collection titled ‘Ma’ (meaning mother in Hindi) on the runway during New York Fashion Week. Their runway showcased featured pieces from their latest FW22 ‘Ma’ collection including sari power suits, vintage inspired saris, up-cycled cocktail dresses and even a few pieces from their mens line, holiMENs.

Taking 10 months to create, the ‘Ma’ tribute collection is inspired by Designer Megha Rao’s late mother, Jayshree Lathigara reflecting on the legacy and values South Asian mothers pass down to their daughters. It will feature a contemporary interpretation of classic Indian fashion taking influence from “moms closet.”

 

holiCHIC was created by Rao as a means to blend both Western and South Asian cultures. As a daughter of immigrant parents, Megha always felt like she belonged to different worlds. Her designs represent those dual identities. The designer recounts, “I’ve always belonged to two worlds, and my mother played a huge role in helping me find balance between both. She taught me how to embrace the opportunities I had growing up in America, while appreciating and respecting my South Asian roots.”

The collection draws inspiration from Megha’s childhood and bond with her mother. “The collection features power business suits, dresses and more created out of traditional saris to represent the strength and resiliency of our Immigrant mothers, who never forgot where they came from. My goal with this collection was to continue to find innovative ways to fuse old and new, redefining and re-energising cultural heritage, all while honoring my mother.”

holiCHIC, in partnership with Product of Culture, unveiled the collection at their ‘Mumbai, NY’ pop up shop last week in New York City’s Meatpacking District, it is will also available to shop online on the fashion label’s website.