London-based contemporary artist Jacky Tsai and his fashion-forward MetaSkull Collection become the designer’s first foray into the metaverse debuting in Upland, the largest open metaverse mapped to the real world. Fans of the Shanghai-born designer around the world and the Upland community will have the unique opportunity to collect and trade three different rarities of the iconic MetaSkull in the form of digital collectibles, Upland’s coveted Block Explorers, and structural decor used to decorate metaverse neighborhoods in time for Halloween.
In collaboration with Froyo Games, Jacky Tsai will be launching his first NFT collection in Upland, the largest property-trading metaverse, with over 3 million registered users and the highest number of virtual property owners. Just in time for the popular season of Halloween, the Upland community will have a new opportunity to decorate their property structures with limited edition and seasonal fine art, creating a unique, immersive metaverse experience. Fans of the former Alexander McQueen designer will be introduced to a web3 experience in Upland where they can contribute and benefit from the utility of Tsai’s unique NFT collection.
Tsai’s dynamic art has been featured in some of the top galleries and museums globally, including Unit London and Richard Taittinger Gallery with realized prices ranging from 48,000 USD to 302,000 USD. The artist’s iconic skull motifs first gained international recognition in 2008, when it was used in Alexander McQueen’s Spring/Summer menswear collection.
“I am thrilled to bring the MetaSkull collection to Upland’s global audience that is eager to support quality digital art. Upland’s unique building landscape allows for boundless artistic growth and expression, which is key to bridging the gap between the artistic world and the ever expanding metaverse,” says Jacky Tsai. “My vision for the collection is to inspire the next generation of gamers with bold and thought provoking designs.”
Tsai’s vision with the MetaSkull launch is to dispel the notion of fear and negative attitudes towards death amongst Chinese communities. His art often combines traditional Eastern art techniques and Western pop art references that serve as the perfect way to express this message and create truly unique art pieces that establish harmony between the cultural extremes.
“We are excited to elevate the visual aesthetic in Upland with an artist as talented as Jacky Tsai and introduce this unique MetaSkull collection to the Upland community,” says Dirk Lueth, Co-Founder and Co-CEO of Upland. “With this collection, every structure in Upland will be decorated with iconic visuals as more property owners bring their personal style into the metaverse.”
The Jacky Tsai MetaSkull Collection will be revealed to the Upland community on Friday, October 21. Upland is available to download for free on iOS, Android and the web, and can be played from anywhere in the world.
