Alterna, a global leader in clean and luxury haircare, announced the Canadian launch of its new and more powerful Caviar Anti-Aging Restructuring Bond Repair collection. Specifically designed to restore, strengthen and protect damaged hair, this newly enhanced 3-product system is available at Alterna salons across Canada and online at Chatters.ca and Well.ca.
Setting apart this next generation of products is Caviar’s exclusive Bond Enforcing Technology and the infusion of sustainably sourced Maracuja Oil, said to deliver the ultimate hair recovery and defense system. Together, the Restructuring Bond Repair Shampoo and Conditioner reduce breakage by more than 99% and mend split ends while the Restructuring Bond Repair Masque is proven to leave hair softer, shinier and visibly healthier after just one use. Alterna consumers will still recognize Restructuring Bond Repair’s signature symrise green tea and almond milk fragrance but will experience added shine and smoothness with decreased breakage.
“Hair is a highly personal form of expression and we’re committed to delivering products that meet women’s needs and empower their hair goals,” said Suzanne Dawson, Global General Manager, Alterna. “To achieve that, we developed a new generation of Restructuring Bond Repair with formulas that are both colour-safe and deeply nourishing for maximum rejuvenation. We’re excited for Canadians to discover the restorative power of caviar extract and Maracuja Oil blended with our exclusive Bond Enforcing Technology and are confident they’ll find the results truly transformative.”
As part of Alterna’s ongoing clean beauty commitment, the revamped Bond Repair collection is newly packed in 50% post-consumer resin plastic to reduce environmental impact. Waste is further reduced not only through the use of new Thin Wall technology*, which uses less plastic per unit but also with the use of innovative refillable packaging for the Masque.