Today, leading fashion retailer Forever 21 is celebrating its one year “Meta-versary” by launching its first-ever metaverse-inspired fashion collection. The F21 Metaverse Collection, resulting from the brand’s success in virtual product testing, is now available in-stores and on Forever21.com. The collection features hoodies and t-shirts, designed with elements from the brand’s virtual offerings and includes the real-life version of the fan-favorite Forever Beanie, the #1 selling item in Forever 21 Shop City on Roblox. In addition, for the first time ever Forever 21 Shop City will offer a limited-edition trade-able Roblox accessory collection, with one new item available each day for just 6 hours starting December 5th through December 9th.
Winnie Park, Forever 21 CEO, said, “Our initial goal with Forever 21 Shop City was to expand how we engage with our customers and make our products accessible to all. With the success of the virtual Forever Beanie in our Roblox store, we are thrilled to bring this beloved product and the entire F21 Metaverse Collection to life.”
Utilizing Roblox as testing ground, Forever 21 has proven that there is appetite for its offerings within and beyond social games. Roblox’s own research from the 2022 Metaverse Fashion Trend Report offers further evidence with 70% of Gen Z users saying they borrow ideas from their physical selves for their avatars. Forever 21 is currently working on ways to connect virtual and physical items through “phygital” experiences. This limited edition F21 Metaverse Collection will be available in-stores and on www.forever21.com, with products starting at $14.99. Forever 21’s virtual store on Roblox features head-to-toe looks for anyone, with products ranging from apparel, accessories, shoes, costumes and much more.
“Since its launch on Roblox last year, Forever 21 has pushed boundaries, becoming the first and largest retailer to make on-trend virtual fashion accessible. Today’s launch showcases how Forever 21, in partnership with VBG, has created an entirely new way to innovate, design and retail fashion globally,” said Justin W. Hochberg, Virtual Brand Group’s CEO. “Roblox is a phenomenal platform, and I can’t wait to reveal the next exciting experience that consumers can expect from Shop City.”
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