Mango, one of Europe’s leading fashion groups, is continuing to expand in the United States with the opening of a new 430-square-meter (4,628-square-foot) store at 1036 Lincoln Road in Miami, one of the busiest shopping streets in the country.
“The opening of this new store marks a starting point for Mango’s expansion in the state of Florida and a major step forward in our strategic goals for international expansion and consolidating our brand presence in the United States, one of the most important fashion markets in the world,” said Daniel López, Mango’s global expansion director.
With the opening of this new store, which stocks the Woman and Man lines, Mango presents its menswear line for the first time to its customers in the state of Florida, following the positive results posted in New York during the first few months of the year.
The architectural project of this new store has been conceived to generally have a low environmental impact. In the creation of the space, the existing structure has been respected, and a second life has been given to the floors, ceilings, lighting and installations.
The opening of the Lincoln Road store marks a starting point for the expansion plan the company will implement in the next few months to consolidate its brand in the heart of Florida. To achieve this, Mango plans to open three new stores, which will be located in Florida’s main shopping centers, allowing the company to close the year with at least 10 stores in the United States, as well as online sales via mango.com, Nordstrom and Macy’s.
In November, the company will extend its presence in Florida with a new store in Aventura Mall in Miami, one of the 10 largest shopping centers in the United States. The new store, which has a selling space of over 4,300 square feet, will stock the Woman line.
In addition to Aventura Mall, in November Mango is opening a new store with a selling space of nearly 4,100 square feet in the Florida Mall shopping center, located near Orlando international airport and the Walt Disney World Resort theme park. In December another store with a selling space of 2,800 square feet will debut in the Miami International shopping center, located close Miami International Airport.
In 2023, the company will continue to grow in Florida with new stores in cities such as Boca Raton, as well as extending its presence towards the west of the country with new store openings in Georgia, Texas and California.
Mango’s goal is to reach 2024 with approximately 40 stores in the United States and for the country to become one of the group’s top five markets in terms of sales. The Barcelona, Spain-based company also is increasing its online presence in the U.S. In the first nine months of this year, Mango’s e-commerce channel has increased its presence in the American market and now accounts for over half of the company’s sales in the country, and is forecast to represent 70% of turnover by 2024.
Mango in the United States
Mango has been present in the United States since 2006. After the opening of its 22,600-square-foot flagship store on New York City’s Fifth Avenue, the company now has eight stores in the country, among them its stores in New York’s Roosevelt Field and SoHo district; in the Menlo Park and American Dream shopping centers, both in New Jersey and the Dadeland shopping center in Miami, Florida, as well as two stores in Puerto Rico.
The company strengthened its commitment to the North American market in late 2017 with the refurbishment of the SoHo store and its store in the American Dream shopping mall, which reopened recently following a comprehensive refurbishment.