Newswire Tech Tailor

Diesel Brand Fashion Shoppers in Colombia Soon to Get Optimized Fit with MySize’s AI-Driven Sizing Solution

Photo courtesy of PRNewsfoto/My Size Inc.

MySize, Inc. (NASDAQ: MYSZ) (TASE: MYSZ.TA) (“MySize” or the “Company”),  an omnichannel e-commerce platform and provider of AI-driven measurement solutions to drive revenue growth and reduce costs for its business clients, today announced that Estudio de Moda S.A.S., a leading Colombia-based retail company with a portfolio of brands including Diesel, Celio, Superdry, Marithe François Girbaud, Replay, is set to implement the MySizeID sizing solution on its Diesel Colombia e-commerce site.

MySizeID uses sophisticated algorithms and AI to match shoppers with an optimized fit based on a brand’s product-specific sizing chart. More accurate size recommendations lead to better fit and reduced size-related returns. An estimated 70% of e-commerce returns are size related, leading to unnecessary environmental and carbon impacts.

Estudio de Moda is a trusted Colombian partner to the top fashion brands in the world. Our commitment to the environment matches our passion for fashion,” stated Juan Camilo Alvarez, president of Estudio de Moda. “The Diesel for Responsible Living philosophy is the backbone of Diesel’s action plan to achieve net-zero GHG emissions by 2030 through its Stand for the Planet program. When looking for a way to reduce size-related returns in Colombia, MySizeID was the ideal solution because its performance is backed by solid data.”

“We are pleased to work with Estudio de Moda and help Diesel, one of the top denim brands in the world, achieve their environmental goals while delivering the added benefits of more satisfied customers and improved operating economics,” commented MySize CEO and founder, Ronen Luzon. “The numbers speak for themselves. After implementing MySizeID, another denim fashion brand reduced size-related returns by approximately 45%.”

MySize’s sizing solutions, MySizeID and Naiz Fit, are software-as-a-serve (SaaS) products offered to fashion brands and retailers worldwide.