James Avery Artisan Jewelry, a family-owned jewelry retailer based in Texas, announces the launch of its new Valentine’s Day Collection. In addition to classic designs, the collection includes colorful hand-enameled designs and sparkling gemstones with special attention to the season of love.
New designs include heart rings, love-centric charms and pendants, plus an addition to the popular Texas Collection — necklaces with a Texas-shaped layered gemstone in three colors: red, white and blue. Customers can find charms with sweet sayings like the Twinning Charm and Love You More Than Tacos Charm, as well as the Enamel Love You S’more Charm.
“We hope these designs remind our customers of sweet, loving memories and times spent with family and friends,” says Sarah Herr, Director of Design at James Avery. “We’re excited about this release, and we hope our customers love these new designs!”
This release also brings back a customer-favorite style first introduced in 1984, the Heart Gemstone Pendant, available in amethyst, blue topaz and garnet. Additionally, the new Two Hearts Together Art Glass Charm is a whimsical piece inspired by the Customer-favorite Two Hearts Together Ring.




