Newswire Fashion Mannuscript

Pottery Barn Launches Collaboration with LoveShackFancy

Photo courtesy of Pottery Barn Kids

Pottery Barn Kids and Pottery Barn Teen, portfolio brands of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, announced today a partnership with renowned fashion and lifestyle brand, LoveShackFancy. The collaboration is LoveShackFancy’s first and only home furnishings design partnership in the children’s and teen’s market, thoughtfully pairing LoveShackFancy’s signature floral and romantic aesthetic with the industry-leading safety, sustainability and craftsmanship of the Pottery Barn Kids and Pottery Barn Teen brands. The collections are now available to shop exclusively at Pottery Barn Kids and Pottery Barn Teen.

“Collaborating with LoveShackFancy to bring their signature aesthetic of delicate florals and romantic details into baby, kids and teen rooms has been a true pleasure,” said Jennifer Kellor, president, Pottery Barn Kids and Pottery Barn Teen. “The collection we’ve designed together is the culmination of our teams partnering to reimagine the spirit and style of LoveShackFancy into new product categories.”

Enchanting prints for the collection of textiles, backpacks, lunch bags, and Easter baskets were inspired by iconic LoveShackFancy designs. Featuring intricate detail, each piece within the collection gives kids and teens the opportunity to create a dream-like space that is elegant and fun.

“We are beyond excited to finally complete this dream collaboration with Pottery Barn Kids and Pottery Barn Teen to expand our whimsical prints into new products. We’ve chosen our favorite florals to adorn their elevated furniture so that teens and children are able to bring a piece of the LoveShackFancy spirit into their homes,” said Rebecca Hessel Cohen, founder and creative director of LoveShackFancy.