Today, leading global lifestyle brand CASETiFY made its fashion week debut partnering with New York fashion label Private Policy New York to feature its signature accessories as a part of the brand’s New York Fashion Week runway show on February 12th. Private Policy’s latest collection, titled “We Are All Animals,” saw three looks paired with CASETiFY’s Impact Case series for the Samsung Z Flip4 and the brand’s phone straps sported by models as they walked down the runway.
Private Policy, known for collections that follow a social topic each season, this year debuted a lineup titled “We Are All Animals,” highlighting endangered species awareness — seeking to learn about sustainability, diversity, and community value from nature. From the twenty-one-piece collection, CASETiFY’s Impact Case and an assortment of leather and chain-link phone straps were seen on three unique looks designed with prints found within this season’s collection – a faux fur checker print, denim checker print, and this season’s motif “We Are All Animals”. Each case featured on the runway was made with Re/CASETiFY materials, the brand’s phone case upcycling program, further supporting PRIVATE POLICY’s pursuit of sustainability in fashion.
“We are thrilled to have CASETiFY be a part of NYFW, highlighting that your phone case is truly an expression of one’s personality and an important extension of your everyday outfit”, said CEO and Co-Founder Wes Ng. “We are also excited to be collaborating with Private Policy, a like-minded brand that is committed to bringing further awareness to the importance of sustainability in all industries.”
“We could not be more excited to be CASETiFY’s first ever high fashion collaborators, as they’re really the best mobile accessories maker there is,” said Private Policy designers Siying Qu and Haoran Li. “We create all of our accessories with intention, and we knew CASETiFY does as well, so we felt confident in our partnership the entire time – and it’s just a happy coincidence that this season’s collection focuses on sustainability… CASETiFY is already using upcycled materials!”
