VienneMilano, a luxury hosiery brand dedicated to thigh-high stockings made in Italy, is announcing the expansion of its best-selling style, the ISABELLA, which is available in various skin tones matching colors and sizes. Previously, the style has been available for purchase in classic black, hazelnut, chestnut brown and ivory. Now, VienneMilano’s ISABELLA is launching a new color, chocolate brown, as well as additional sizing for the classic black ranging from 1XSmall-3XLarge.
VienneMilano was founded by Vienne Cheung Brown, who immigrated to the United States from Hong Kong when she was six years old. Cheung Brown was inspired to create the brand after struggling to find thigh-highs that fit comfortably and stayed up.
Inclusiveness is not a new concept to the brand. Cheung Brown’s inspiration comes from experiencing firsthand what it is like to be underrepresented in the fashion industry and that one size and skin tone do not fit all.
From the hosiery brand’s inception, inclusivity and accessibility were always the priority at the forefront of every decision made. Thigh-highs are versatile products by design, which set the tone for the rest of the brand’s formation. Since thigh-highs are made without a gusset, the tight and formfitting material used in stockings to hold the hosiery up and in place, and size discrepancies based on height are eliminated.
“I often am asked, ‘why thigh-highs’ and it’s because I believe they are superior to stockings as they are more versatile, comfortable and sexier,” said Vienne Cheung Brown, founder of VienneMilano. “Legs are a canvas for colors, texture, and style, and thigh-highs allow you to express your creativity. Thigh highs provide an extra boost of confidence; when a woman puts on a pair of thigh highs, she can achieve anything. For this reason, it is imperative to create a line of sheer thigh-high stockings that women of all shapes, sizes and skin tones can wear.”
VienneMilano’s goal is to continue to develop the accessibility of the line’s sizes and colors until all consumers are represented. As a small company, the rollout will move at a steady but sustainable pace, to ensure that costs do not become prohibitive to the customer, and VienneMilano stays an affordable luxury.
