Newswire Tech Tailor

Dyson Hair Care Technology Debuts at Lakme Fashion Week

Photo courtesy of Dyson

Dyson hair care technology will make its debut this year at Lakmé Fashion Week X FDCI March 2023, allowing stylists the versatility, control, and agility they need during one of India’s largest fashion events. Professional hairstylist Adhuna will show how Dyson hair technology delivers full performance freedom at designer Arpita Mehta’s showcase on 11 March in Mumbai.

Inspired by a summer holiday, Arpita’s collection will feature a range of silhouettes that are brought to life with a color palette that spans a mix of toasted orange, juicy mango and sage green. Through her collection, the designer masterfully blends floral and geometric prints and bright pops of color to create an array of looks that use blooming florals, meditative patterns and bold solids to add to the flair. Arpita’s vision to go glam in a contemporary manner is perfectly complemented by the looks celebrity hairstylist Adhuna will create using Dyson’s Professional range. While Arpita will showcase her unique ensembles on the runway, Dyson technology will be hard at work behind the scenes with celebrity stylist Adhuna in helping bring the catwalk to life.

The Dyson Supersonic™ hair dryer Professional is engineered for high-performance styling without the use of extreme heat. And the Dyson Corrale™ straightener for stylists offers cordless versatility and has copper plates that flex around the hair to gather it, allowing you to achieve the same style with less heat.

Stylists can help preserve the model’s hair from extreme heat damage due to the Dyson Corrale™ straightener’s ability to achieve superior styles at lower temperatures. The manganese copper alloy plates, machined to the width of a human hair, flex to gather hair neatly, offering stylists enhanced performance with less heat. The Intelligent Heat Control within the tool offers an integrated sensor system to regulate the temperature of the plates 100 times a second, so the tool never exceeds the set temperature.