Amaris consists of diamonds to royal jewelry, from bold hues of precious stones to perceived quirky everyday pieces. The brand specializes in bespoke luxury jewels that are a juxtaposition of polki, diamonds and ethically sourced stones to create modern yet covetable one-of-a-kind baubles.
Started as a small self-funded business in 2012, today – Amaris is recognized as one of the most innovative fine jewelry brands in the country having immense year-on-year growth. An avid supporter of Make-in-India, Amaris is one of the few brands which does 100% of its manufacturing in-house with ethically sourced diamonds and stones, providing fair employment to over 30 artisans at its workshop.
Ms. Prerna Rajpal, an ardent individual, conceptualized the brand Amaris. Her unique designs have gained her recognition in leading fashion magazines such as Vogue, Harper’s Bazaar, and Brides Today. She was also recognized as one of India’s top 75 successful women entrepreneurs in 2017 by the Hon’ble Minister – Mr. Yash Vardhan, and in 2022 as the Top 50 Indian luxury’s most powerful women by Luxebook. Her designs are often seen on Bollywood actresses including Deepika Padukone, Alia Bhatt, Aishwarya Rai Bachchan, Sonam Kapoor, Kiara Advani, and many more.
Defined by a free-spirited attitude, the brand approaches design with a modern vision, keeping in mind its Indian roots. These pieces have a contemporary flair.
“Amaris is a magical kingdom of superlative jewels and exceptional workmanship. Our jewels are a melting pot full of imagination, creativity and passion to create some of the most beautiful pieces imaginable.” – Prerna Rajpal.
