Neiman Marcus, in partnership with Christian Louboutin, unveils exclusive collection “A La Piscine” to get customers summer ready. The collection features a full range of footwear and handbags in neon colors and exclusive splash print. It also includes newly added lifestyle product categories such as pet accessories, tumblers to stay hydrated at the pool, t-shirts with hand woven details, and limited-edition skateboards.
Meaning “at the swimming pool” in French, the collection is part of the luxury retailer’s strategy to Revolutionize Luxury Experiences by investing in its top luxury brands offering newness and exclusivity to the Neiman Marcus customer.
“Christian Louboutin has always inspired our luxury customers, and it’s an honor he’s chosen to create this unique expression of his brand exclusively for Neiman Marcus,” said Geoffroy van Raemdonck, Chief Executive Officer, Neiman Marcus Group. “Through our integrated retail model, we are deepening relationships with our customers and the brands they desire most. This collection is the perfect example of our approach to create exceptional experiences for our loyal customers to make their lives extraordinary.”
Neiman’s customers are transported to a sunny Palm Springs day circa the ’80s through the installation that features a pool, bar, lounge chairs, grass, and floor to ceiling palm trees. Merchandise is displayed throughout the space on neon glass tiles to capture the vibrancy of the collection. At the pinnacle of the activation, Christian Louboutin made a personal appearance at a poolside-themed soiree at Neiman Marcus NorthPark on March 21. Customers enjoyed French inspired hors d’oeuvres and cocktails while exploring the immersive installation complete with Louboutin “lifeguards.”
“Neiman Marcus approached us to create a Spring/Summer capsule collection and pop-up experience for their customers,” said Christian Louboutin. “The beginning of summer, for me sparks sweet 80’s nostalgia, so I thought why not bring a pool party to Dallas to kick off the season.”
This exclusive expression of the Christian Louboutin brand comes to life through Neiman’s digital channels as well as in stores. The retail-tainment approach is just one way Neiman Marcus invites all customers to fully experience luxury across the three facets of its integrated retail model.
“A La Piscine exemplifies our modern approach to integrated luxury retail, bringing the most desired brands and our luxury customers together through curated assortments and exclusive activations,” said Lana Todorovich, Chief Merchandising Officer, Neiman Marcus. “We are a relationship business and this partnership with Christian Louboutin is the perfect example of the strength of our relationships with our brand partners.”