Shirley Powell is the founder of the new health and wellness makeup brand, LaJeanell Skincare & Makeup System. Made in the USA, this indie brand inhibits beauty that transcends over time. Powell brings more than 40 years of business experience and has represented two high-end luxury cosmetics companies. As an entrepreneur and model, she found herself searching for health-conscious quality makeup.
As a result, she found the need to create a line that provided a solution to the problem. Powell founded LaJeanell to provide quality skincare solutions and natural, organic cosmetics. Her vision was to include anti-aging components to the product line that provides users with a younger look without going under the scalpel. LaJeanell offers a 30-day money-back guarantee for product satisfaction.
Below are Shirley’s tips for transitioning cosmetics as winter ends and spring begins.
LaJeanell’s Multi-Purpose Lip, Cheek and Eyeshadow Color
When considering the transition from winter, take into consideration your skin tone when selecting colors for lips, eyes and cheeks. LaJeanell’s Multi-Purpose Lip, Cheek and Eyeshadow Color offers a shade for everyone.“Our Shirley lip/cheek/eyeshadow is always in for that earthy tone and nice for winter and an ideal year-round neutral color,” said Powell. LaJeanell’s Lip, Cheek and Eyeshadow multi-purpose shades are available in matte or with a light shimmer and with five luxurious essential shades.
This product has regenerative properties to help heal dry lips and improve elasticity. The preservative-free formula has rich pigment and requires minimal application for full impact and rejuvenating hydration. The product is available in the following shades: Shirley, Autumn Leaves, Summer Breeze, Winter Holly Berries and Spring Blossom.
LaJeanell Moonlight Lume Pod
For a light shimmer glow that can be worn all season, try LaJeanell’s Moonlight Lume Pod. “Use it by itself on your lips, cheeks and eyes, to achieve your own personal shade, created from your own skin tone, leaving you with a youthful, seductive, sheer and finishing glow,” Powell suggested. “Mistake proof.”
LaJeanell’s unique creamy formula and sheer color blend effortlessly to create shimmering accents. The Moonlight Lume Pod contours and brings dynamic highlights to all skin tones. Quick and easy to apply, the Lume pod leaves you with a youthful seductive sheer, and a naturally glowing finish. It’s perfect for highlighting and sculpting while warming the eyes, cheeks, lips and body. The Lume Pod also features a 100% Vegan Brown Faux Mini Duo Brush! The Duo brush is perfect for on-the-go use.
Spring isn’t always sunny and clear skies. Hydration is key for colder mornings and windy, rainy days. “Keep your skin moisturized and hydrated. Use any of LaJeanell’s cosmetic products daily,” Shirley advised. “They are full of intense moisturizer, rich pigments and regenerative properties to help heal dry lips and improve elasticity. All products are vegan and formulated with healthy ingredients.”
LaJeanell’s Dramatic Lashes Black Mascara
Cold and dry air can make your eyes water. LaJeanell’s Dramatic Lashes Black Mascara, dual purpose for eyelashes and eyebrows, is smudge-proof and waterproof to create a dramatic eye. Vegan and organic, using this mascara for both lashes and brows allows for buildable intensity without smudging or clumping.
During the season’s transitional months, avoid powders. “Powders create more dryness,” explained Powell. “All LaJeanell products are powderless.”
Protect skin year-round. “Always moisturize and use sun protection on your skin, before the application of color cosmetics,” Powell added.
Neutral Lip Liner Pencil
LaJeanell’swooden, sharpenable lip liner pencil provides laser-focus precision and a clean, well-defined application. Delivering unstoppable color and relentless glide over moisturizing formula saturates with budge-resistant color.
For more information on LaJeanell, visit www.lajeanell.com.





