eBay announced the launch of its new Certified by Brand program, partnering directly with brands to scale their presence in the secondary market while providing shoppers access to a broader selection of coveted and collectible luxury goods. Through this program, new, certified pre-owned, limited-edition or exclusive “only on eBay” inventory from top brands like Konstantin Chaykin, Zodiac Watches and Le Vian will be available, complementing eBay’s Authenticity Guarantee to deliver a more trusted, confident marketplace.
The secondary market for premium and luxury goods grew significantly in 2022, propelled by consumer enthusiasm for collecting and passion investments. Luxury brands are being edged further into the resale space and many have fortified a presence by seeking partners to help compete in the secondary market. eBay’s Certified by Brand program provides brands and brand-authorized sellers access to the platform’s 133 million active buyers and consumer insights from eBay’s global network of buyers.
“Certified inventory in the resale market is an undeniable opportunity for brands and authorized retailers, and eBay is the ideal partner for those looking to scale,” said Tirath Kamdar, Global GM of Luxury at eBay. “eBay’s Certified by Brand program broadens access to both buyers and brands to shop and sell luxury goods with confidence and certainty.”
Certified by Brand will include watches, handbags, and fine jewelry from a growing roster of luxury’s foremost brands. Listings within the program will consist of either “Direct from Brand” or “Brand Authorized Seller” badging and information on Certified by Brand within each item listing, making it easy for buyers to identify listings in the program, similar to how eBay’s Authenticity Guarantee check mark distinguishes inventory.
“As a long-time customer of eBay, I have always valued discovering remarkable pieces among the platform’s breadth of inventory,” said Vianney Halter. “I am pleased to be partnering with eBay to bring a selection of extraordinary watches to their customer base.”
