Introducing the ZOZOFIT suit, the latest high-tech gadget from Japanese apparel e-commerce company, ZOZO. Launchd in August 2022, the ZOZOFIT suit utilizes body scanning technology through the ZOZO app that measures body fat percentage, tracks fitness progress and provides comprehensive 360-degree views of the body.
How does it work? Simply put on your one-piece ZOZOFIT suit, stand six feet away from your phone camera and let the app do the work as it snaps 12 photos of your body as your turn from angle to angle. From chest to thighs, the camera connects the dots displayed on the suit’s key measurement points in just two minutes. With monthly updates to the app’s features, users can track changes on the body through color-coding flashes that appear all over the suit. Body part by body part, users can use the app to read what each color means. The app provides users with accurate detail that delivers the best results when sending measurements to one’s fitness coach, or to their tailor when customizing clothes for the ultimate bespoke cut.
“ZOZOSUIT was initially launched in 72 countries back in 2018, designed to measure customers’ bodies for ordering custom-sized apparel,” said Yukiko Morooka, ZOZO’s VP of communications. “After four years dedicated to improving the technology and listening to our customers’ voices, we were thrilled to expand our first-of-its-kind fitness product to the U.S. in fall 2022. The suit now offers the same technology, but with much higher accuracy and features that give customers the ability to track and transform their progress to serve their individual fitness needs.”
Not only is the ZOZOFIT suit a vital tool for motivation, setting and tracking fitness goals, but it is also helpful for online shopping. Trying on outfits through a screen is difficult, especially when each body has its unique style, measurements and preferences. The ZOZOFIT suit delivers a solution to these virtual fashion difficulties; it provides consumers a thorough way to visualize clothes with their measurements in real-time, calculated through accurate body-scanning technology.
Fashion’s latest tech-centered tool, the ZOZOFIT suit is revolutionizing what it means to create custom-made clothes according to one’s specific body type, from measuring body parts to calculating body fat percentages and maintaining realistic, comprehensive fitness and fashion goals.
The ZOZOFIT suit retails at $98. More information can be found at zozofit.com.
