Madeium.com, a cutting-edge design platform for both physical and digital products, and Intertrust, the leading provider of Web3 technology to protect and manage creative work, announced a partnership that modernizes the Footwear and Fashion industries with a Web3-powered platform that connects real, physical products with virtual assets.
At present, the $130B sneaker industry is eclipsed by a $450B counterfeit fashion market. Until now, the ability to authenticate products and verify ownership in the physical world has been nearly impossible—a problem that will dramatically increase with digital goods in the Metaverse. Madeium turns the tables on rampant fraud by connecting their 3D-printed sneakers with blockchain ownership. The marketplace, backed by Intertrust’s secure, anti-counterfeiting technology, allows creators to retain on-chain royalties in emerging fashion resale markets.
“Creators and communities can now seamlessly connect around great design solutions while bringing ideas directly to end users,” said Jesse Rademacher. “With Intertrust, Madeium’s creator economy gains decades of proven results at tracking intellectual property and providing secure, trusted transactions. This empowers creators and athletes to build personal brands, directly monetize their creations, and access ongoing revenue streams without depending on intermediaries. Intertrust’s NFC-based digital twin technology allows for the protection and monetization of both digital and physical designs.”
Madeium lowers the barrier to entry for independent businesses through collaborations with top athletes, fashion designers, artists, and creators. By combining Web3 and conventional commerce models, Madeium’s marketplace enables creators to publish designs on-chain, receive direct payments, and access resources to build personal brands. With these new tools come new opportunities, such as just-in-time 3D-printed shoes that unlock small-batch footwear production that can be authenticated with a smartphone swipe.
“The power of Web3 and the Metaverse is that it allows for full P2P commerce where makers and consumers can connect directly,” said Talal Shamoon, CEO of Intertrust. “Madeium is a revolutionary leap forward, giving designers a place in the Metaverse by elegantly and securely connecting the virtual and physical worlds with actual sneakers on the ground.”
