Dillard’s, Inc. announced the launch of Jess Southern for Gianni Bini, the company’s second limited-edition capsule collection presented under the exclusive Gianni Bini brand. The collaborative line was created in partnership with Jessica Payne, a Tampa-based style and beauty influencer who inspires a highly engaged following on Instagram and YouTube @Jesssouthern.
The line features playful, feminine pieces in apparel, footwear and swimwear.
In describing her inspiration behind this exciting collection, Payne said, “I designed this collection for Gianni Bini to be all about fun! With playful plaids and pop colors, sprinkled with a few great neutrals, my goal was to create the ultimate summer wardrobe. From ultra-feminine statement pieces, to cool girl classics, I hope this collection evokes your inner Carrie Bradshaw and makes you feel like your best self. These are pieces I wanted in my closet, pieces that make you smile.”
Dillard’s Corporate Merchandise Manager Erin Frazier commented, “Jessica is a mover and shaker with a heart of gold, and this line is as vibrant as she is. She wanted her collab to be a fun and feminine curation of must-have pieces, and we feel she totally captured the summer anthem of fashion with this capsule collection.”
