David’s Bridal, the nation’s leading bridal and special occasion authority, announced that its Diamond, Loyalty Program by David’s has reached 2 million members. With a relentless focus on developing innovative solutions that serve, reward, and celebrate brides, this milestone is a significant key performance indicator illustrating the benefits and demand for the only rewards-based program in the industry.
Founded on the notion of alleviating the stress of wedding planning by awarding members a free honeymoon, Diamond has exploded in popularity, now celebrating over two million members. As the industry’s first-ever free loyalty program, David’s Bridal has reimagined the concept of rewarding customers for shopping. The free points-based dollar-for-dollar loyalty program awards members with free gifts and swag at every level and the ultimate giveaway, a FREE honeymoon. Following the overwhelmingly positive response to Diamond, the retailer expanded the program to high schoolers by launching Diamond Prom, with over 14,000 schools across the US enrolled to date.
Diamond members recently voted on their top three favorite aspects of Diamond revealing that the program is free, they love the discounts and they love the free honeymoon. The number one most requested enhancement as told by members is getting to the honeymoon level faster by earning points in other ways. In response, the retailer continues to evolve the program to integrate even more ways to earn points through partnerships with renowned brands and by joining Pearl marketplace. Diamond is the industry’s only crowdsourcing loyalty program giving members an opportunity to earn points through their friends and family’s purchases – getting them to their free honeymoon faster.
Through the innovative and industry-leading Diamond Loyalty program, David’s has effectively managed to foster a community of life-long customers in which she can continue to be rewarded for her purchases, engage with her friends and family to help her earn points and earn free gifts and even a special get-away for her wedding and beyond.
