JJ’s House, a leading global online retailer of occasionwear, bridalwear, proms, and partywear, has launched a new range of affordable little white dresses, making it easier for customers to find the perfect outfit for any special event this spring or summer.
The Little White Dress Series consists of 70 outfits from petite to plus size featuring different fabrics, styles, shapes, and lengths. In fact, the only thing that is little about the series is how much customers have to pay, with most within the $100 range. The V-Neck Floor Length Pantsuit, priced at $89, is made from soft chiffon with wide legs making it both comfortable to wear and striking to look at.
The A-Line V-Neck Tulle Wedding Dress features cascading ruffles and is fully lined but light-weight, making it the perfect wedding dress to pack and wear at a destination wedding in the sun and costs just $99. While the V-Neck A-Line Lace Tulle Midi-Dress with beautiful lace detailing from the sleeves right down to the ankles is an elegant option for a summer engagement party, rehearsal dinner or special beachside dinner on vacation and is just $52.
“Every woman is familiar with the concept of the little black dress, but when the sun comes out, we want a dress that is equally as flattering and versatile but cooler and more comfortable,” said Sarah Liu, chief designer with JJ’s House. “Our Little White Dress Series comprises simple and classic styles to suit every body shape and budget, making them a perfect choice for any spring or summer event, whether a destination wedding, date night, birthday party or bridal shower.”
Google Trends data suggests that search volumes for “little white dress” has increased year-on-year, especially amongst women aged 25 to 35.
“At JJ’s House, we believe in the power of the perfect dress to make a woman feel beautiful. This new collection has been designed in response to customer demand and provides a summer equivalent to the classic LBD, making the LWD the new seasonal must-have,” said Dylan Ma, marketing director of JJ’s House.
The Little White Dress Series is available on jjshouse.com. Sizing is from 0-26, with customization available on some styles.
