Cronus Global, an international brand licensing agency, has been selected to represent couture bridalwear designer, Justina McCaffrey, for bridal and lifestyle licensing across all consumer product categories. The Justina McCaffrey Lifestyle licensing program is intended to tap into the $60 billion global bridal market via direct-to-retail bridalwear initiatives and product licensing.
Justina McCaffrey, Canada’s most celebrated wedding dress designer, has spent the last three decades creating couture gowns for celebrities, showcasing collections in international bridal markets and at Paris Fashion Week, and garnering space on the covers of global fashion and bridal magazines. Her “Alexia II” gown holds the top ranking in units sold at Kleinfeld Bridal, the famous “Say Yes to the Dress” bridal boutique.
Now, McCaffrey is lending her prestigious name to bridal and lifestyle licensing, including direct-to-retail programs, with efforts aimed at offering fashionable, affordable bridal gowns, celebration wear, and lifestyle products to consumers at mainstream retail.
“I look forward to sharing the love and joy that my designs have brought to thousands of brides over the years and making wedding gowns and celebration wear more accessible to a broad and diverse customer base,” said McCaffrey. “Not every bride is a size 4, and not every couple is considered ‘traditional’ based on older definitions, but everyone deserves well-crafted, beautiful, and affordable wedding wear and celebration products suited to their happily-ever-after and beyond.”
The appointment of Cronus Global is intended to combine the agency’s expertise in building leading consumer products franchises with the design sensibilities and bridal manufacturing know-how of McCaffrey. Together, they plan to create a bridal, lifestyle licensing, and direct-to-retail program that secures the purchases of couples from engagement to wedding, and then throughout the celebration of life’s other milestones.
“The bridal market remains largely untapped and there is an entire celebration eco-system to be monetized. With the right brand and product mix, retailers can keep celebrating customers purchasing products well beyond that special day,” said Kristin Calzada, president of Cronus Global. “Justina’s design pedigree, coupled with her well-known name in the wedding industry, makes Justina McCaffrey Lifestyle the perfect brand with which retailers and licensees can capture the lucrative bridal and celebration market and convert those consumers to loyal, long-term purchasers.
