Athleisure company Halara announced the launch of its original denim line HalaraMagic™. The collection features thoughtful, modern designs in breakthrough fabric technology that accentuates the body’s natural curves and moves with the wearer like a second skin.
Best known for its popular Everyday Dress and trendy Everyday 2-in-1 Tennis Skirt, HalaraMagic™ is Halara’s progression into the jeans category. Addressing the pain points of traditional denim, which include lack of elasticity, and thick, heavy material, the brand’s game-changing HalaraMagic™ Denim fabric puts the focus on breathability, comfort and fit, all of which features an elasticity greater than traditional denim for maximum flexibility.
“We anticipate HalaraMagic™ to be very well-received by our customers as we’ve seen a demand for denim styles to continue to grow,” said Jackie Smith, head of operations at Halara. “Our new HalaraMagic™ Jean series is an evolution of the concept of traditional denim consisting of stretch, softness, and breathability for a more versatile denim experience.”
HalaraMagic™ fabric is engineered with a unique blend of cotton, nylon and elastane. The material is designed to conduct heat away from your skin, efficiently regulating body temperature. It’s perfect for warm summer days and any casual activity where you want to stay cool, refreshed, and comfortable. Additionally, the denim wicks away moisture, improves air circulation and brings more pleasant sensations on wearing.
HalaraMagic™ Jean series introduces a total of 58 HalaraMagic™ styles to the collection including capri, flare and denim leggings styles, as well as skirts, shorts and plus size offerings. Lightweight and wrinkle-free, they are ideal for travel, providing optimum comfort even after long hours of sitting. Designed without zippers and buttons, HalaraMagic™ styles are designed to easily slip on and go. The collection is inspired by the brand’s loyal customers and social media followers who go out every day living their best lives – moving freely (and magically).
HalaraMagic™ is available for purchase at thehalara.com.
