Fresh from across the pond, the inception of Buckley Clothing goes back to the spring of 2021, when a group of collaborative branding creatives and fashion designers came together to ask one question. Where will our industry be after all the turmoil of 2020?
No one had a crystal ball for that answer, but it did lead to one important conclusion. Now more than ever, the industry needs a no-borders, fashion-forward trend-led brand that is inspired by high fashion but can be worn every day…not just on a catwalk!
By working with global trend agencies for beautiful seasonal color pallets and taking inspiration from classic styles through the last century, the initial concepts of Buckley were created.
“Our design creatives take daily inspiration from all walks of life, fashion and culture to create stunning capsule collections throughout the seasons. The brand will flow with popular fashion trends, but our team will always use tried and trusted styles to express their creativity, and always push forward our ethos: ‘to be worn,’” said Head of Strategy Alexander Newman.
“Fabric and finish are at the forefront of our creative decisions, and all products are designed for comfort and fit,” added Creative Director Jessica Hill. “We want our clothing to be able to be worn to meet friends for brunch, to the office or even more formal events, it’s all in how you style the clothing. The product comes first, but we hope our fashion-forward spin makes it stand out from the crowd. Buckley is a concept; the brand will grow and change with the seasons but always have its roots in wearable fashion.”
In 2022, after concepts were drawn up, the brand took on a head of digital with the goal of developing a brand-new bespoke website and creating beautiful content through all social channels. The team got straight to work on spreading the word about what was coming.
Buckley launched its web and social channels in February 2023. With simple branding, classic styling and an easily navigable format, the world got a glimpse of the brand for the first time.
Head of Digital Matt Fryer explained, “We have big plans for our online channels. It’s early, but our first capsule is showing strong sales and great promise. Since launch, we have taken on a plethora of micro and mid-sized influencers across the globe with fantastic initial engagement. With lots more projects in the pipeline to spread our message, including working with PR companies in the U.S. and EU, we are really excited to see what the future holds. ”
At its heart Buckley is a brand for everyone, and with many hours of design time put into all fabrics, it should be touched as well as seen. With this thought in 2022, the company took on Global Sales Director Richard Bouch. With years of experience with much larger brands, Bouch set about designing a global sales strategy with Newman. Since the first collection was designed in the summer of 2022, Buckley has taken on distributors and sales agencies in the U.K., EU (12 Countries), U.S. and Canada. The brand is available in 78 stores so far as well as online on Debenhams.com and Macy.com.
“My team and I have been working night and day since the wholesale launch of Buckley last July to select the best retail partners for the brand. We have had a great response so far and are really excited to welcome our new sales partners in the U.S., EU and U.K. along for the journey,” said Bouch. “We have big plans for Buckley across the world with new stores coming on board daily. We are launching a new collection and have sales teams in 17 countries. We are very proud at this early stage to have such good coverage. The brand is changing and developing every season and we can’t wait for everyone to see what our design team has created for Spring 24.”
Buckley Clothing is a brand to watch for the future. Launching in a very crowded market, fashion has been shouting out for something new for everyone, no matter where you are from. With simple styling and beautiful fabrics, this is wearable fashion.
Buckley Clothing’s official website can be found at buckleyclothing.co.uk. They are on Instagram at @buckleyclothing.
