Stone Mountain, a New York Fashion District-based family-owned company and long-time recognized brand in affordable men’s and ladies accessories has appointed Nicholas Shah, 34, of Hudson, Massachusetts as their new Chief Merchandising Officer/Vice President of Licensing for their Mens Division. Charles Atanasio, Jr., Stone Mountain CFO/COO said: “Nick’s new role is our latest growth progression as we have been steadily increasing our products and market share in this channel. We believe that Nick has the depth to engage the potential in our wallet, belt, slippers, and cold weather categories (beenies, gloves and scarves).”
Prior to Stone Mountain, Nick Shah has spent twelve years moving up the career path chain at TJX where his most recent role was Buyer II. He is a graduate of Bryant University with a BA in Marketing.
When asked about his motivation to move to Stone Mountain, Nick Shah said, “I want to deploy my buyer knowledge base with an organization that has demonstrated prospective expansion. In the case study of TJX, I watched over five years how Stone Mountain’s buys went from about 5000 pieces to over 50,000 pieces per month. And there is so much more for Stone Mountain to do with existing accounts, besides many new opportunities.”
Mr. Shah believes the inflation spiral has actually benefited Stone Mountain. “We are different from some of the national brands out there,” he said. “Inflation has made many consumers price sensitive, and Stone Mountain is well-known for its excellent quality and value with affordable pricing.”
Charles Atanasio, Jr., pointed out that “Stone Mountain established its brand with women. Yet, there is a significant pattern of women who buy men’s leather accessories as gifts for their husbands, boyfriends, or associates. We want Nick Shah to take hold of these dynamics.”
