After a successful launch last year as one of Miami Swim Week’s hottest fashion shows, Jessie James Decker will return to Miami Swim Week to present the latest collection of swimwear and accessories from her Kittenish apparel brand at PARAISO Miami Beach (a.k.a. Swim Fashion Week®), the world’s largest marketing event for the Swimwear and Resort Wear industry on June 9, 2023, at 6:00 pm.
The country singer, songwriter, TV personality, fashion designer, beauty and lifestyle entrepreneur, and a New York Times bestselling author, Jessie James Decker will take advantage of Paraiso Miami Swim Week’s move a month earlier to June.
“Kittenish is about being playful, fun, flirty, and sassy, and this swim collection displays just that,” states Jessie James Decker. This year she came to the design team with a unique vision of combining her love for a European aesthetic with her identity as a southern babe to create her best swim collection yet! Jessie captured this aesthetic by carefully selecting romantic shades of red, vibrant greens, and a mix of warm neutrals. Jessie loves traveling abroad and the romantic, sexy appeal of Italy and the Mediterranean coast so the collection keeps it spicy with subtle hints of Mediterranean prints, animal-inspired prints, and textured fabrics to give this collection that flirty Kittenish touch.
Sponsor partners including Zooz Group, Virgin Voyages, and AminoLean Energy Drink will help round out the promotions and gifting as one of the must-attend events. Additionally, The Miami Edition hotel will serve as the after-party host location serving Blue Ice Vodka cocktails.
