NewStore, a modular, mobile-first omnichannel cloud platform for retail brands worldwide, announced it is now powering the in-store shopping experience for Lorna Jane. By rolling out the NewStore platform across its 107 stores, the Australia-based activewear brand has taken a significant step towards enhancing its omnichannel operations and creating a truly seamless and unified customer experience.
“NewStore is a critical component of our digital transformation strategy and the most forward-thinking, innovative retail platform available today,” said Peter Clarke, chief technology officer, Lorna Jane. “We were able to rip and replace our old system and roll out NewStore across two countries and more than one hundred locations with a cutover of just one day, which is a remarkable achievement that demonstrates the platform’s robustness and scalability.”
Lorna Jane was founded in 1989 by fitness instructor Lorna Jane Clarkson, who pioneered the activewear category. The brand’s mission is to inspire customers to live a life they love through active living, and it does this by offering a line of high-quality products so shoppers can “buy better, not more.” Sustainability is at the core of Lorna Jane’s DNA, and its eco-friendly mindset extends well beyond its clothing. In fact, one of the reasons the brand decided to partner with NewStore is that both organizations believe the future of retail will be paperless and cashless. By running its retail business on iOS, Lorna Jane is further minimizing the impact of its environmental footprint.
Equipped with just an iPhone or iPad, Lorna Jane’s associates can now serve customers anywhere on the store floor. This is because NewStore was built on mobile from day one. Additionally, the platform has a microservices, API-first architecture, which allows it to seamlessly integrate with Lorna Jane’s e-commerce platform and enterprise resource planning solution. As a result, all customer, inventory, and order data is available in real-time on the store associates’ devices, enabling omnichannel capabilities such as mobile checkout, inventory lookup, store fulfillment, buy online pickup in-store (BOPIS), and buy online return in-store (BORIS).
“The Australian retail market is at the forefront of the retail industry’s evolution, and Lorna Jane is a great example of how brands in this region are doubling down on omnichannel,” said Stephan Schambach, founder and CEO, NewStore. “The success they have seen in such a short amount of time is a testament to our shared vision, and we will build on the foundation we have laid by further optimizing the shopping experience for both store associates and customers.”
