Cholula, makers of the “#1 Mexican Hot Sauce in the World,” is launching a limited-edition streetwear drop in partnership with UPRISERS, the community-driven streetwear brand. Available for free while supplies last, the collection will be offered to consumers as a set, featuring apparel and goods from the collaboration, as well as samples of the new Cholula products. This partnership comes on the heels of the recent category expansion for Cholula, which introduced new lines of taco seasonings and salsas and marked the brand’s first-ever venture beyond bottled sauces.
The limited-edition collection features five unique pieces – an authentic Mercado-style tote bag, an oversized “100 Years” heavyweight tee, a holographic “We Are UPRISERS x Cholula” sticker, a La Familia trucker hat, and a first-of-its-kind hoodie poncho. Each “La Familia Set” will include the new Cholula Original Salsa and the new Cholula Original Recipe Mix taco seasoning, along with four products from the streetwear drop, offering consumers the option to select between the trucker hat or the hoodie poncho.
“We are more than just a clothing brand; we are champions of unheard voices and untold stories,” said Michelle K. Hanabusa, founder of UPRISERS. “Discovering that Cholula is one of the only hot sauce brands with an iconic female figure on their label struck a chord with me. In a streetwear industry largely dominated by men, this singular fact resonated deeply and why it felt important for UPRISERS to collaborate with Cholula to celebrate this significant moment. It’s in the UPRISERS DNA to find moments like these that can be conversational starters with our family and friends.”
The sets will be free to consumers starting Wednesday, June 28th at 9 AM PDT/12 PM EDT at WEAREUPRISERS.com.
For more details on the new products, recipe inspiration, and retail availability visit cholula.com. Follow along on Instagram, Twitter and TikTok. Also, check out UPRISERS at weareuprisers.com and on Instagram and TikTok.
