The two highly-coveted global brands have completely reimagined a renovated body shop in East Hampton and turned it into the most luxurious, immersive, interactive store for five weeks, bringing unique and diverse programming and experiences to their clientele – allowing them to engage, entertain and inspire their combined audiences in a more physical way. The pop-up will open as a celebratory kick-off to Summer on June 29th, rethinking the origins of the auto body shop through architecture and design, with Mytheresa offering exclusive brand collaborations and products from the world’s leading International designers, with merchandise for women, men, kids, and overall lifestyle. Exclusive access to the experience will be managed by signing up in advance.
The unique space cannot be missed. Situated in a highly-trafficked area in East Hampton (directly across the road from the famous East Hampton railway station) the store will be splashed in the iconic, bold Mytheresa yellow and Flamingo Estate green. Leaning into the car theme and using it as inspiration across all the luxurious design elements, Mytheresa and Flamingo Estate will create the unexpected out of classic auto parts: shelves constructed out of tires, luxurious clothing presented on custom designed-car muffler rails, and tool shed housing luxury merchandised accessories and more.
Inside of the interactive store, thoughtful co-branded programming will be offered to customers with other like-minded luxury brands that will vary from week to week, keeping customers and shoppers wanting more and returning time and time again.
To the side of the main space, there will be an Inconvenience Store, where Flamingo Estate and Mytheresa have curated a wide range of exclusive never-been-seen-before joint merchandise and non-perishable, decadent pantry items.
Heather Kaminetsky, president of North America for Mytheresa spoke on the partnership: “Opening a physical experiential store, together with Flamingo Estate in East Hampton felt like the perfect ‘unexpected’ moment to further bring this wonderful partnership to life. We wanted to bring to the sophisticated audience in the Hampton’s a combined and truly unique immersive luxury experience – one that allows us to engage and inspire throughout the summer and to bring our curated offering to them in a more physical way.”
The Mytheresa x Flamingo Estate Summer Luxury Body Shop is open Thursdays to Sundays, from 11 a.m. to 7 p.m. EST. Dedicated programming will also take place throughout the season with dedicated timings to come.
