Perfect Corp. has partnered with Bondi Sands, one of the most popular self tanning companies in the world, to launch a shade color virtual try-on (VTO) solution for their self-tan online shopping experience in the U.S, UK, Europe, and Australia. The immersive shopping experience is powered by Perfect Corp.’s award-winning AI/AR technology, allowing customers to experiment with a variety of self-tan products virtually to find their perfect shade. While Perfect Corp.’s AR Makeup Try-On technology has become table stakes in the color cosmetics industry, Bondi Sands is the first company in the self-tan category to leverage Perfect Corp.’s virtual try-on technology to match customers with their ideal shade.
The Bondi Sands VTO experience is available online for the brands’ latest self-tan, Technocolor. A QR code is also presented on the product packaging for in-store shopping. Through Perfect Corp.’s AI and AR virtual try-on technology, Bondi Sands’ customers can instantly try on products via their mobile camera or webcam on a desktop, seeing the self-tan product on their own faces with hyper-realistic results. Since the launch of the 1-Hour Express Technocolor self-tanner on April 12th, over 78,000 customers have utilized the VTO experience provided by Bondi Sands to find their perfect shade.
“As a global brand, inclusiveness is a prerequisite for Bondi Sands. The self-tanning industry has more work to do in this space than most beauty categories, as most brands consider diversity in marketing campaigns but not in product development,” says Blair James, co-founder and CEO of Bondi Sands. “Our new Technocolor range, is the first inclusive self-tanning product on the market and has been specifically developed to produce the optimal level of DHA and hydration for each skin type and tone. To make it easy to find your perfect match, we have created the Technocolor Shade Finder Quiz that can be done on our website. At the end of the quiz, a product is suggested through an integrated try-on filter in partnership with Perfect Corp. so you can see exactly how the suggested product looks on your skin.”
To explore the Perfect Corp. and Bondi Sands VTO experience, please visit https://bondisands.com/products/technocolor-sapphire.
