Casio America announced a new collaborative partnership between G-Shock and CrossFit, the world’s leading platform for improving health, happiness and performance, to bring fans of both brands’ elevated fitness content and experiences. This partnership will see G-Shock become “The Official Watch of the NoBull CrossFit Games,” one of the world’s most prestigious and challenging fitness competitions.
The partnership between G-Shock and CrossFit made sense to each brand as they both share a commitment to pushing boundaries, challenging the limits and embodying the spirit of endurance, resilience and absolute toughness. CrossFit athletes, trainers and gym-goers will get a firsthand look at how G-Shock watches, specifically the new Move series, can aid them in both their everyday lives and fitness journeys.
“We are thrilled to join forces with G-Shock at our upcoming NoBull CrossFit Games and throughout the rest of the year,” said Rob Vartan, vice president of global partnerships for CrossFit. “G-Shock’s unwavering commitment to durability and toughness aligns perfectly with the values and ethos of CrossFit. It’s important to our athletes, trainers and affiliate members to track their workouts and personal records and doing so with the help of G-Shock will make it all the easier.”
Throughout the partnership, the brands will be demonstrating, both at CrossFit affiliates across the country and online, how the power of dedication and hard work can help you achieve extraordinary results, no matter where you are on your fitness journey.
“For G-SHOCK, it is of the utmost importance to design watches that can endure the toughest challenges,” said Tadashi Shibuya, Vice President of the Timepiece Division at Casio America. “Whether going to your daily workout or competing in the NoBull CrossFit Games, athletes embody determination and strength, and our Move series was created to support and empower them on their path to greatness. We can’t wait to see how CrossFit athletes everywhere can benefit from a watch that does it all.”
As “The Official Watch of the NoBull CrossFit Games,” G-Shock will be on-site at the upcoming Games happening in early August, equipping the individual men’s and women’s field of competitors with the perfect watch to complement the gauntlet of tests they will be put through. G-Shock representatives will also be interacting and engaging with attendees through an on-site activation. For fans watching the action from home, G-Shock will be providing a sweepstakes opportunity to win a GBD-H2000 Watch, a CrossFit Level 1 Seminar and more than $400 in CrossFit merchandise. Visit gshock.com/crossfit to learn more.
For more information on the G-Shock and CrossFit partnership, and G-Shock’s title as “The Official Watch of the NoBull CrossFit Games”, visit gshock.casio.com/us, crossfit.com, and games.crossfit.com.
