Zumba and Crayola are excited to announce a new partnership and the launch of their “Colors of Kindness” apparel collection. Inspired by Crayola’s iconic crayon colors, the collection features vibrant, fun designs that embody the spirit of kindness and inclusivity.
“This partnership with Crayola is a natural fit for Zumba,” shared Carolina Moraes, Chief Marketing Officer of Zumba. “The ‘Colors of Kindness’ collection is not only stylish and fun, but it also promotes a message of inclusivity and positivity, which is at the core of our brand. We’re excited to see the impact this collection will have on our Zumba community and beyond.”
The “Colors of Kindness” 40-piece collection has clothes and accessories that can help everyone shine in and outside of a Zumba® class. Graphic print tees included powerful expressions such as “Dance in Color,” “It’s Okay to be Cray,” and “Dance Outside the Lines.”
“Colors of Kindness encourages kids and adults to think positively, share words of encouragement, and celebrate kindness through all forms of artistic expression. We’re excited about this colorful collaboration with a company that embodies the Colors of Kindness message by empowering people to become the best of themselves,” said April Heeren, general manager of outbound licensing at Crayola.
A preview of the collection debuted exclusively at Zumba’s annual Instructor Convention (ZINCON) in Orlando, FL, on August 11, 2023. The “Colors of Kindness” collection is available globally starting on www.ZumbaWear.com.
