Business Strategist, Serial Entrepreneur, Author, and the Founder of Rlvnt Media, Tina Wells, launched a new travel fashion brand Wndr Ln, for women looking to elevate their travel accessories.
Recognized by Fast Company’s 100 Most Creative People in Business and Essence’s 40 Under 40, Wells, began to recognize the need for inclusivity in the travel industry. It was then that she embarked on a mission to create a travel accessories brand that was fashionable, functional and inclusive.
She said: “The more I traveled, the more I realized that travel needs innovation. I started building WNDR LN two years ago by tapping into my marketing skills. I started asking questions. What products did I love? What was missing from my travel wardrobe? What did I want to create? And how could I make it inclusive?”
Wndr Ln (Wander Lane) offers a range of stylish and functional products that blends style, functionality and the concept of work-life harmony. The Wndr Ln collection includes a carry-on suitcase, an overnighter packing cubes, magnetic, silicon cosmetic bottles and more. The Wndr Ln collection features designs and patterns that are meant to evoke joy and elevate the travel experience. The pieces in the collection are designed to reflect personal style and enable women travelers to transition between work and leisure seamlessly.
“Over the years, I’ve worked to launch many brands, but I never thought I’d create my own,” said Wells. “I created Wndr Ln to equip and inspire travelers with the tools they need to travel, have the right adventures, and create the big life they want.”
Wells is excited about the partnership. Explaining the motivation for appointing Evita as the company’s brand ambassador, she said : “Evita is the leading voice in the conversation around diversifying the travel industry and I could think of a better person to partner with on this launch. Moreover, the Mykonos Blue in our Tribal pattern is a nod to the Nomadness Travel Tribe.”
