7-Eleven, Inc. recently announced that 7-Eleven and Speedway are teaming up with designer The Shoe Surgeon and nine of college football’s biggest athletes to create a series of custom cleats as part of the retailer’s first-ever Cleat Crew program. Each unique pair of cleats will be auctioned off to fans during the 2023 college football season, with proceeds benefiting Children’s Miracle Network Hospitals.
Known for his trailblazing approach to custom shoemaking and design, The Shoe Surgeon has collaborated with some of the nation’s biggest brands and celebrities. Now, he’s teaming up with some of college football’s biggest stars to create custom cleat designs inspired by the athletes and the 7-Eleven family of brands.
All proceeds generated will benefit long-standing partner of 7-Eleven, Speedway and Stripes stores, Children’s Miracle Network Hospitals (CMN Hospitals). Proceeds from each shoe sale by auction will go to that player’s local member hospital.
“This college football season, 7-Eleven is empowering these self-made athletes and creators to use their notoriety as a force for good,” said Marissa Jarratt, 7-Eleven Executive Vice President, Chief Marketing & Sustainability Officer. “As a longtime supporter of Children’s Miracle Network Hospitals, we’re proud to partner with these local role models to raise funds and be champions for children in need.”
“I can’t wait to team up with these athletes and 7-Eleven to create one-of-a-kind designs that will combine streetwear and football in a way that fans have never seen before,” said Dominic ‘The Shoe Surgeon’ Ciambrone, founder and designer behind SRGN Studios. “Whether you’re bidding in the auctions or entering the sweepstakes, everyone has a chance to look fresh this college football season, and I’m inspired to do some of my best work to benefit families in need.”
